Abilene and IKEA: How to Make the Next Corporate Initiative a Success
A new book from Boston Consulting Group applies behavioral science to fix a dismal track record of company failures
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What the ‘Rebellion’ Against AI Means for Corporate Communications
Employees and consumers want a human touch, not cold combinations of words
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Inside Mars’ $30 billion purchase of the maker of Pringles and Pop-Tarts
Senior executives with the candy giant and Kellogg spinoff offer lessons on employee communication before a deal closes
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You Too Can Write Like a Pulitzer Prize Winner
Just read this story and add talent, practice and a great editor. The 2026 winning stories offer lessons for corporate communicators.
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What’s it like to work there?
A new book finds truth in popular beliefs about corporate culture, but it’s more complicated
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How a CEO should eat a hamburger
McDonald’s CEO Chris Kempczinski’s video introducing the Big Arch offers lessons on executive communications
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How Ticketmaster Ticked Off Taylor Swift and her Fans
Half-hearted apologies and attempts to shift the blame made a terrible situation worse amid the crisis of a breakdown in ticket sales
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Anne Lamott Finds a Partner for a New Book on Writing — Her Husband
Best-selling author Anne Lamott, whose 1994 book is a classic, lends pizzazz to Neal Allen’s rules for writing better sentences
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Do They Open It? Read it? 9 Tips for Employee Newsletters
Aim to make each edition something people talk about
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New York Times Reporters Talk About Seeking Comment
A Q&A about the effort and ethics of contacting the subjects of stories provides lessons for public relations people
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How to Write Press Releases Announcing a New CEO
Companies are changing chief executives at a record clip. Communication teams must step up with more than clichés and canned quotes.
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For Employees It’s a Big Chunk of Change
Kraft Heinz CEO Steve Cahillane’s decision to pause the company’s breakup plan underscores the role of employee communication
