Why is That News?
A report by the Reuters journalism institute explains some of the factors the media use to decide what to publish
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5 Steps Out of Boring
Use these tips to turn dull assignments into engaging stories
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How to Tell Stories Like Ira Glass
Whether the format is video, audio or written word, corporate communicators can learn from the host and co-founder of ‘This American Life’
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Is AI Really Trying to Kill US?
A former Anthropic employee and the company’s CEO weighed in, so we looked at their persuasive writing skills. Then we asked Claude.
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Trouble with Your First Sentence? Call the Doctor
4 examples of how to fix the start of news stories to engage the audience
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Communicators: Stop Doing These Things Right Now
5 writing mistakes you can fix immediately
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How Good Good Golf and Callaway Landed in the Rough
The content creator and golf-club maker froze when their video ad drew harsh criticism
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Tell Stories as Good as the Obits in The New York Times—But Nobody Needs to Die
A new book by a New York Times obituary writer has tips that public relations and internal communications teams can use
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Reporting the Hard Truths about Water
Denver Water’s brand journalists cover the water crisis better than the news media. We have four tips on how they do it.
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Tips from the Phil Jackson of Writing Teachers
Inspired by Russian writers from the 19th-century, George Saunders has lessons helpful to today’s corporate communicators
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What to Do When Nobody’s Reading Anything
As The Atlantic sees ‘the end of reading,’ we have four things that corporate communicators should keep in mind
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Tips to Write a Q&A, Starting with Alex Haley
We have 10 suggestions to report and write stories in a format that has become a mainstay of internal corporate communications
