New Normal? Next Normal?
There’s nothing normal about these times.
And that makes communications more essential than ever. How will you shape the new realities your organization faces?
We’re here to help.
Special resources for the New Normal:
- Tailor-made virtual audits: Click here to see our list of assessments for any budget
- Consulting Pass: Click here to see our three packages for virtual team training
- COVID-19 resource page: Click here for special articles, webinars and guides focused on the pandemic.
- Professional development training: Click here for virtual training options to motivate and engage your workforce.
Upcoming speaking engagements
Virtual Events:
Click here to see dates and times of our current events.
Audits. Brand journalism. Video production. Storytelling. Executive training. Internal and external.
We combine the clear-eyed analysis of experts with the empathy of folks who’ve been in the trenches.
Clients include:





Ready to get to work? Check out all these friendly faces.

Julie Baron
Strategic Communications Consultant

Kelly Bradley
Social Media Consultant

Kim Clark
Change Management and Diversity & Inclusion Consultant

Joe Friedman
Persuasion and Influence Consultant

Rob Friedman
Speechwriting and Executive Communications Consultant

Deonna Gallucci
Administrative and Project Manager

Carlos Gil
Social Media Consultant

Brian Gilbert
Chief Financial Officer

Katrina Gill
Measurement Consultant

Kristin Hart
Head of Business Development

Shannon High-Bassalik
Video Production Consultant

Bryant Hilton
Manager Communications Consultant

Nick Lanyi
Crisis Communications and Brand Journalism Consultant

Bob Musinski
Content and Social Media Consultant

Mary Olivieri
Creative Consultant

Diana Peltier
Change Management Consultant

Eileen Ryan
Photography Consultant

Rebecca Shaffer
Managing Partner

Mark Shevitz
Branding Consultant

Jim Ylisela
Co-Founder and Senior Partner

Bob Zeni
Visual Design Consultant
Reports & Resources

8 steps to making killer video
Don’t panic and start shooting any old video just because your CEO wants a YouTube hit. Follow these steps, and you’re sure to succeed.

5 Tips for telling terrific stories with infographics
Radical thought: The best infographics come when writers and designers collaborate.

The 6 steps that can turn good managers into great communicators
The key is to make effective messaging an integral part of what managers already do. The payoff is enhanced staff engagement and retention.

The 7 questions you should be asking about brand journalism
It might seem the same as content marketing, but there are key differences.