Newsroom

Our latest tips, analysis and insights

1-9 of 323 results
  • Jacob Coxon on NBC Meet the Press

    Is AI Really Trying to Kill US?

    By Jim Ylisela
    A former Anthropic employee and the company’s CEO weighed in, so we looked at their persuasive writing skills. Then we asked Claude.
    September 28, 2026
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  • Miss America 2027 Regan Hutsell

    Trouble with Your First Sentence? Call the Doctor

    By Tom Corfman
    4 examples of how to fix the start of news stories to engage the audience
    September 16, 2026
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  • Ron Livingston in the 1999 movie Office Space

    Communicators: Stop Doing These Things Right Now

    By Jim Ylisela
    5 writing mistakes you can fix immediately
    September 14, 2026
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  • Inside Edition Good Good Good controversy

    How Good Good Golf and Callaway Landed in the Rough

    By Tom Corfman
    The content creator and golf-club maker froze when their video ad drew harsh criticism
    September 7, 2026
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  • Sam Roberts of The New York Times

    Tell Stories as Good as the Obits in The New York Times—But Nobody Needs to Die

    By Tom Corfman
    A new book by a New York Times obituary writer has tips that public relations and internal communications teams can use
    August 31, 2026
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  • Dillon Reservoir Denver Colorado

    Reporting the Hard Truths about Water

    By Jim Ylisela
    Denver Water’s brand journalists cover the water crisis better than the news media. We have four tips on how they do it.
    August 23, 2026
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  • Justin Long and Lewis Black in "Accepted" in 2006

    How to Tell Employees Health Insurance is Going Up

    By Tom Corfman
    2027 will be another year of skyrocketing costs. We have 7 tips on delivering the news.
    August 17, 2026
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  • George Saunders, author of "Lincoln in the Bardo"

    Tips from the Phil Jackson of Writing Teachers

    By Tom Corfman
    Inspired by Russian writers from the 19th-century, George Saunders has lessons helpful to today’s corporate communicators
    August 10, 2026
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  • Satya Nadella of Microsoft

    Are employee surveys still worth doing?

    By Katrina Gill and Jim Ylisela
    We vote yes, but watch out for the pitfalls. We have 7 tips.
    August 3, 2026
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