Newsroom

Our latest tips, analysis and insights

1-9 of 326 results

Why is That News?

By Tom Corfman

A report by the Reuters journalism institute explains some of the factors the media use to decide what to publish
October 15, 2026
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5 Steps Out of Boring

By Jim Ylisela

Use these tips to turn dull assignments into engaging stories
October 12, 2026
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How to Tell Stories Like Ira Glass

By Tom Corfman

Whether the format is video, audio or written word, corporate communicators can learn from the host and co-founder of ‘This American Life’
October 5, 2026
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Is AI Really Trying to Kill US?

By Jim Ylisela

A former Anthropic employee and the company’s CEO weighed in, so we looked at their persuasive writing skills. Then we asked Claude.
September 28, 2026
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Trouble with Your First Sentence? Call the Doctor

By Tom Corfman

4 examples of how to fix the start of news stories to engage the audience
September 16, 2026
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Communicators: Stop Doing These Things Right Now

By Jim Ylisela

5 writing mistakes you can fix immediately
September 14, 2026
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How Good Good Golf and Callaway Landed in the Rough

By Tom Corfman

The content creator and golf-club maker froze when their video ad drew harsh criticism
September 7, 2026
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Tell Stories as Good as the Obits in The New York Times—But Nobody Needs to Die

By Tom Corfman

A new book by a New York Times obituary writer has tips that public relations and internal communications teams can use
August 31, 2026
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Reporting the Hard Truths about Water

By Jim Ylisela

Denver Water’s brand journalists cover the water crisis better than the news media. We have four tips on how they do it.
August 23, 2026
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