5 Steps Out of Boring
Use these tips to turn dull assignments into engaging stories
-
-
How to Tell Stories Like Ira Glass
Whether the format is video, audio or written word, corporate communicators can learn from the host and co-founder of ‘This American Life’
-
Is AI Really Trying to Kill US?
A former Anthropic employee and the company’s CEO weighed in, so we looked at their persuasive writing skills. Then we asked Claude.
-
Communicators: Stop Doing These Things Right Now
5 writing mistakes you can fix immediately
-
How to Tell Employees Health Insurance is Going Up
2027 will be another year of skyrocketing costs. We have 7 tips on delivering the news.
-
Keeping Bad News From Getting Worse: Lessons From Microsoft
IBM CEO Arvind Krishna offers an example many chief executives should follow
-
Learning PR the Hard Way: How NFL Reporter Dianna Russini Explained Mike Vrabel Photos
The high-profile journalist with The Athletic unwittingly fueled the controversy ignited by the New York Post.
-
Will Your Employees Support the Next Big Change?
Here’s our checklist for communicators, managers and leaders
-
AI Embarrassed The New York Times. Will it Embarrass You?
Editors and managers should routinely ask writers about the use of artificial intelligence before publication
-
Abilene and IKEA: How to Make the Next Corporate Initiative a Success
A new book from Boston Consulting Group applies behavioral science to fix a dismal track record of company failures
-
What the ‘Rebellion’ Against AI Means for Corporate Communications
Employees and consumers want a human touch, not cold combinations of words
-
Inside Mars’ $30 billion purchase of the maker of Pringles and Pop-Tarts
Senior executives with the candy giant and Kellogg spinoff offer lessons on employee communication before a deal closes
