Companies Face Their Own Social Reckoning as Traffic Dries Up
We have eight tips on strengthening connections with the audience by applying the principles of brand journalism to social media
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Why is That News?
A report by the Reuters journalism institute explains some of the factors the media use to decide what to publish
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5 Steps Out of Boring
Use these tips to turn dull assignments into engaging stories
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How to Tell Stories Like Ira Glass
Whether the format is video, audio or written word, corporate communicators can learn from the host and co-founder of ‘This American Life’
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Is AI Really Trying to Kill US?
A former Anthropic employee and the company’s CEO weighed in, so we looked at their persuasive writing skills. Then we asked Claude.
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Communicators: Stop Doing These Things Right Now
5 writing mistakes you can fix immediately
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How to Tell Employees Health Insurance is Going Up
2027 will be another year of skyrocketing costs. We have 7 tips on delivering the news.
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Keeping Bad News From Getting Worse: Lessons From Microsoft
IBM CEO Arvind Krishna offers an example many chief executives should follow
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Learning PR the Hard Way: How NFL Reporter Dianna Russini Explained Mike Vrabel Photos
The high-profile journalist with The Athletic unwittingly fueled the controversy ignited by the New York Post.
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Will Your Employees Support the Next Big Change?
Here’s our checklist for communicators, managers and leaders
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AI Embarrassed The New York Times. Will it Embarrass You?
Editors and managers should routinely ask writers about the use of artificial intelligence before publication
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Abilene and IKEA: How to Make the Next Corporate Initiative a Success
A new book from Boston Consulting Group applies behavioral science to fix a dismal track record of company failures
