Got money left in this year’s comms budget? Spend it wisely
Ragan Consulting Group has had clients looking to use up their communications budgets, but has never had clients like these
Abbott Lab’s Slow Walk to Sorry
CEO Robert Ford apologized for his company’s role in a nationwide shortage of infant formula. It just took time to get there
To Make your Case, Find a Lenny Skutnik
One person’s compelling story is an underused tool by associations, trade groups or anyone else advocating for change
5 ways to boost thought leadership
Our leaders are expected to deliver insight and inspiration. Here’s how to help them
Goodbye greenwashing?
Here’s what communicators need to know about a sweeping SEC plan to overhaul climate change reporting
What Russia’s Invasion of Ukraine Says About ESG Ratings
Go beyond the letter grades to tell the story of what your organization is actually doing
Want to Be a Better Communicator? Act Like a Reporter
All too often, the external communications team is the last to know. One solution is to change communicators’ mindsets
Why meaningful sustainability messaging is essential for long-term business success
Communications executives share their role in promoting ESG initiatives
Anatomy of a leadership video
Needed more than ever, even a simple CEO message can get complicated in a pandemic
How to tell your brand story through distinctive photography
To stand out from the crowd, ask key questions to identify your organization’s purpose and personality. Let the answers focus your lens on creating compelling visual narratives.