The Customer is Always Right
What PR people can learn from a baseball great and sales experts about pitching stories
-
-
Are We Off the Record? A Congresswoman Learns the Rules of Journalism
Requesting anonymity is one thing, but don’t open your mouth until you get it
-
ESG’s ‘Make-or-Break Moment’ and What Communicators Can Do
It’s time to show where your organization is making progress — and where it isn’t
-
Got money left in this year’s comms budget? Spend it wisely
Ragan Consulting Group has had clients looking to use up their communications budgets, but has never had clients like these
-
Abbott Lab’s Slow Walk to Sorry
CEO Robert Ford apologized for his company’s role in a nationwide shortage of infant formula. It just took time to get there
-
To Make your Case, Find a Lenny Skutnik
One person’s compelling story is an underused tool by associations, trade groups or anyone else advocating for change
-
5 ways to boost thought leadership
Our leaders are expected to deliver insight and inspiration. Here’s how to help them
-
Goodbye greenwashing?
Here’s what communicators need to know about a sweeping SEC plan to overhaul climate change reporting
-
What Russia’s Invasion of Ukraine Says About ESG Ratings
Go beyond the letter grades to tell the story of what your organization is actually doing
-
How to edit a story
The art (and science) of finding what’s not there but should be
-
Why PR people don’t like talking to reporters
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know.
-
Outputs vs outcomes: Why does the difference matter?
As comms teams prepare for 2022, they should measure employees’ change in knowledge and behavior
