5 Steps Out of Boring
Use these tips to turn dull assignments into engaging stories
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Is AI Really Trying to Kill US?
A former Anthropic employee and the company’s CEO weighed in, so we looked at their persuasive writing skills. Then we asked Claude.
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Trouble with Your First Sentence? Call the Doctor
4 examples of how to fix the start of news stories to engage the audience
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How to be a shoe-leather reporter in the age of AI
It’s not about choosing artificial intelligence over in-person interviewing. Use both.
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What’s it like to work there?
A new book finds truth in popular beliefs about corporate culture, but it’s more complicated
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How a CEO should eat a hamburger
McDonald’s CEO Chris Kempczinski’s video introducing the Big Arch offers lessons on executive communications
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How Ticketmaster Ticked Off Taylor Swift and her Fans
Half-hearted apologies and attempts to shift the blame made a terrible situation worse amid the crisis of a breakdown in ticket sales
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How to Run a Daily Podcast
The College of American Pathologists launches headline news every morning of every business day
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New York Times Reporters Talk About Seeking Comment
A Q&A about the effort and ethics of contacting the subjects of stories provides lessons for public relations people
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For Employees It’s a Big Chunk of Change
Kraft Heinz CEO Steve Cahillane’s decision to pause the company’s breakup plan underscores the role of employee communication
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Think Lawyers and PR People Don’t Mix? Here’s the Recipe.
7 tips on crisis communications from a media-savvy lawyer
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What Should Leaders Say About ‘Noise’ Outside the Company?
Employees don’t ignore media reports and rumors. Better to address them.
