How did Starbucks’ Brian Niccol introduce himself?
For communication pros, the new CEO’s message is worth a close read
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Who’s Covering Your News? We Hope it’s You
Brand journalists are breaking stories, covering trends and digging deeper
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Writing + Editing = What?
A new book highlights how the two activities are one in the same
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Go Ahead, Get Graphic!
5 tips for communicators to tell better stories with numbers
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Want to write a good profile? Read the obits
Four reporting and writing tips from a magnificent tribute to the ‘Say Hey’ kid
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McDonald’s Fights Back Against the $18 Big Mac Meal
Fast-food giant serves up a press release/thought leadership combo
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Writing lessons from 2024 Pulitzer Prize winners
How to write better ledes, explain complex concepts and choose key details
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How to Think Like a Storyteller
Six lessons from The Wall Street Journal
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Why communicators should love data
5 tips for interpreting results in employee surveys
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Thinking Out Loud
8 quick tips to make your leaders stand out from the crowd
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How to Issue a Refund: Lessons from John Stankey of AT&T
His letter needed an editor, but the $5 credit changed the narrative after a big outage.
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Want Better PR? Do a Favor for a Reporter
Your help won’t be repaid, but you’ll improve your pitching.
