Is ‘No Comment!’ Your Best Defense?
6 thoughts about answering those pesky reporters’ questions
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What’s a PR Person to Do if There’s No Objectivity in Journalism?
5 tips for dealing with a reporter pushing a point of view.
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What Happened to Objectivity in Business Journalism?
The news media continues to change. PR people should think hard about what to do about it.
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How Apple Does the ESG Communication Math
Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices
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What is the Future of Business Journalism?
In a new book, the dean of the School of Communications at Quinnipiac University takes a hard look at the profession
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When ― and How ― Your Company Should Take a Stand
Two well-known DE&I experts offer a framework for deciding which issues to address in a new book
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The Customer is Always Right
What PR people can learn from a baseball great and sales experts about pitching stories
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Are We Off the Record? A Congresswoman Learns the Rules of Journalism
Requesting anonymity is one thing, but don’t open your mouth until you get it
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ESG’s ‘Make-or-Break Moment’ and What Communicators Can Do
It’s time to show where your organization is making progress — and where it isn’t
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Got money left in this year’s comms budget? Spend it wisely
Ragan Consulting Group has had clients looking to use up their communications budgets, but has never had clients like these
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Abbott Lab’s Slow Walk to Sorry
CEO Robert Ford apologized for his company’s role in a nationwide shortage of infant formula. It just took time to get there
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To Make your Case, Find a Lenny Skutnik
One person’s compelling story is an underused tool by associations, trade groups or anyone else advocating for change
