Trump trashes Tylenol. Where’s the company’s CEO?
Kenvue’s boss has kept his head down, raising questions about when executives should speak up in a crisis
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More Companies See New Risks to Reputation from AI
The Conference Board says disclosures of risks due to artificial intelligence have jumped fivefold since 2023
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What You Don’t Say Can Hurt You
When Verizon replaced its CEO, it left a crucial question hanging. The news media jumped in
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Story Too Long? Here’s How to Trim It
7 ways to make stories shorter and stronger
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How to Ease Writer’s Block
Turn off the phone? Write in longhand? Hide your notes? No single solution works for everyone, but here are 7 tips worth trying.
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How to Edit Blockbuster Stories
Starling Lawrence, who died last month, leaves behind some tips that are useful to corporate communication managers
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How to Write Stories Frank Bruni Would Love
The New York Times opinion writer offers examples from a wide range of sources that demonstrate five basic writing techniques
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Somebody Should Tell John Stankey: Stop Talking About AT&T’s Culture
Memos and slogans don’t change corporate culture at the telecom or anywhere else
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Target Gets a New CEO as Opinions on Corporate Activism Shift
Consumers have dinged the retailer for its pullback on DEI. Their expectations are different for Target than other companies.
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Lessons on Editing from Toni Morrison
If there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that too
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Why the Gwyneth Paltrow Gambit Worked for Astronomer — And Won’t Work for You
Celebrities always draw a crowd, but it’s a rare crisis that can be handled with humor
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The Headline is Your Hook. Choose the Right Bait.
Clickbait that withholds facts or provokes emotions has different results on audiences
