Trouble with Your First Sentence? Call the Doctor
4 examples of how to fix the start of news stories to engage the audience
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How Good Good Golf and Callaway Landed in the Rough
The content creator and golf-club maker froze when their video ad drew harsh criticism
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Tell Stories as Good as the Obits in The New York Times—But Nobody Needs to Die
A new book by a New York Times obituary writer has tips that public relations and internal communications teams can use
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How to Tell Employees Health Insurance is Going Up
2027 will be another year of skyrocketing costs. We have 7 tips on delivering the news.
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Tips from the Phil Jackson of Writing Teachers
Inspired by Russian writers from the 19th-century, George Saunders has lessons helpful to today’s corporate communicators
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Keeping Bad News From Getting Worse: Lessons From Microsoft
IBM CEO Arvind Krishna offers an example many chief executives should follow
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What to Do When Nobody’s Reading Anything
As The Atlantic sees ‘the end of reading,’ we have four things that corporate communicators should keep in mind
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Tips to Write a Q&A, Starting with Alex Haley
We have 10 suggestions to report and write stories in a format that has become a mainstay of internal corporate communications
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Learning PR the Hard Way: How NFL Reporter Dianna Russini Explained Mike Vrabel Photos
The high-profile journalist with The Athletic unwittingly fueled the controversy ignited by the New York Post.
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6 Writing Tips From an Award-Winning Author of ‘Flash Fiction’
Corporate communications teams can learn from the award-winning short story author’s thoughts on how to write well
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AI Embarrassed The New York Times. Will it Embarrass You?
Editors and managers should routinely ask writers about the use of artificial intelligence before publication
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Abilene and IKEA: How to Make the Next Corporate Initiative a Success
A new book from Boston Consulting Group applies behavioral science to fix a dismal track record of company failures
