M’m, m’m, Good? How Campbell’s took on the ‘3-D printer’ chicken claim
6 thoughts on the food company’s handling of an executive’s recorded tirade
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Don’t Take Our Word for It: Famous Authors’ Tips to Write Faster, Better
Two new books from a Southern California writers’ conference offer a simple formula — push ahead with a draft, then rewrite
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When Layoffs Can Be Seen on the Verizon
The telecom’s new CEO signaled the big changes ahead, but fell short when it came time to deliver the message
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Trump trashes Tylenol. Where’s the company’s CEO?
Kenvue’s boss has kept his head down, raising questions about when executives should speak up in a crisis
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More Companies See New Risks to Reputation from AI
The Conference Board says disclosures of risks due to artificial intelligence have jumped fivefold since 2023
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What You Don’t Say Can Hurt You
When Verizon replaced its CEO, it left a crucial question hanging. The news media jumped in
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Story Too Long? Here’s How to Trim It
7 ways to make stories shorter and stronger
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How to Ease Writer’s Block
Turn off the phone? Write in longhand? Hide your notes? No single solution works for everyone, but here are 7 tips worth trying.
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How to Edit Blockbuster Stories
Starling Lawrence, who died last month, leaves behind some tips that are useful to corporate communication managers
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How to Write Stories Frank Bruni Would Love
The New York Times opinion writer offers examples from a wide range of sources that demonstrate five basic writing techniques
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Somebody Should Tell John Stankey: Stop Talking About AT&T’s Culture
Memos and slogans don’t change corporate culture at the telecom or anywhere else
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Target Gets a New CEO as Opinions on Corporate Activism Shift
Consumers have dinged the retailer for its pullback on DEI. Their expectations are different for Target than other companies.
