Story Too Long? Here’s How to Trim It
7 ways to make stories shorter and stronger
7 ways to make stories shorter and stronger
Turn off the phone? Write in longhand? Hide your notes? No single solution works for everyone, but here are 7 tips worth trying.
Starling Lawrence, who died last month, leaves behind some tips that are useful to corporate communication managers
The New York Times opinion writer offers examples from a wide range of sources that demonstrate five basic writing techniques
Memos and slogans don’t change corporate culture at the telecom or anywhere else
Consumers have dinged the retailer for its pullback on DEI. Their expectations are different for Target than other companies.
If there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that too
Celebrities always draw a crowd, but it’s a rare crisis that can be handled with humor
Clickbait that withholds facts or provokes emotions has different results on audiences
Communicators, think twice before copying journalism’s latest trend
We have six tips to make the creative process a little more enjoyable
Strong reporting and creative storytelling attract everyone ― especially the news media