How Apple Does the ESG Communication Math
Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices
Editor 1, ChatGPT 0
Humans are better than bots at asking questions and adding emotion to stories — for now
The Regulations are Coming! The Regulations are Coming!
The SEC’s new climate-change rules will require more disclosure. That’s a good thing for communicators.
8 Tips on Writing and Editing from Seinfeld and Friends
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.
3 Common Mistakes in Headlines and Ledes — and How to Avoid Them
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make
How to Crank It Out
No time to write, you say? 5 ways to put the pedal to the metal.
Learn How to Write from Great Writing
Whenever you see a terrific sentence, stop and ask yourself what makes it so good?
Got News? Report Directly to Your Audience
Companies increasingly turn to brand journalism as news outlets continue to struggle with declining revenue
Use the 3 R’s to Get Started on ESG Communications
Go back to basics to make Environmental, Social and Governance integral to your organizational communications.
Want to Be a Better Communicator? Act Like a Reporter
All too often, the external communications team is the last to know. One solution is to change communicators’ mindsets
Brand journalism, inside-out
If you want to be the best storyteller for your business, start internally.
Anatomy of a leadership video
Needed more than ever, even a simple CEO message can get complicated in a pandemic