Want To Be a Better Writer? Learn from Reporters
For PR people who want to improve their writing, start with journalism writing coach Roy Peter Clark’s new book, “Tell It Like It Is.”
7 Lessons for Communication Pros from Famous Writers
They may write great books, but these writers offer lessons anyone can use.
How Apple Does the ESG Communication Math
Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices
Editor 1, ChatGPT 0
Humans are better than bots at asking questions and adding emotion to stories — for now
The Regulations are Coming! The Regulations are Coming!
The SEC’s new climate-change rules will require more disclosure. That’s a good thing for communicators.
5 Easy Pieces
Not enough writers? Add these ‘done in a day’ stories to your editorial mix
8 Tips on Writing and Editing from Seinfeld and Friends
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.
Our 10 Favorite Stories of 2022
We covered a lot of ground this year, from ESG to DE&I, from writing to editing. And from Lou Grant to Sherlock Holmes
3 Common Mistakes in Headlines and Ledes — and How to Avoid Them
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make
How to Crank It Out
No time to write, you say? 5 ways to put the pedal to the metal.
Learn How to Write from Great Writing
Whenever you see a terrific sentence, stop and ask yourself what makes it so good?
Got News? Report Directly to Your Audience
Companies increasingly turn to brand journalism as news outlets continue to struggle with declining revenue