Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
-
-
Your Summer To-Do List is Long. Get at it Before AI Does
Big issues loom for communicators, including the state of their profession. Buckle up.
-
4 Lessons on Openers from 2023 Pulitzer Prize winners
What’s the purpose of the first sentence? To make sure you get to the second.
-
Want To Be a Better Writer? Learn from Reporters
For PR people who want to improve their writing, start with journalism writing coach Roy Peter Clark’s new book, “Tell It Like It Is.”
-
7 Lessons for Communication Pros from Famous Writers
They may write great books, but these writers offer lessons anyone can use.
-
How Apple Does the ESG Communication Math
Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices
-
Editor 1, ChatGPT 0
Humans are better than bots at asking questions and adding emotion to stories — for now
-
The Regulations are Coming! The Regulations are Coming!
The SEC’s new climate-change rules will require more disclosure. That’s a good thing for communicators.
-
5 Easy Pieces
Not enough writers? Add these ‘done in a day’ stories to your editorial mix
-
8 Tips on Writing and Editing from Seinfeld and Friends
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.
-
Our 10 Favorite Stories of 2022
We covered a lot of ground this year, from ESG to DE&I, from writing to editing. And from Lou Grant to Sherlock Holmes
-
3 Common Mistakes in Headlines and Ledes — and How to Avoid Them
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make
