Trouble with Your First Sentence? Call the Doctor
4 examples of how to fix the start of news stories to engage the audience
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Communicators: Stop Doing These Things Right Now
5 writing mistakes you can fix immediately
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How Good Good Golf and Callaway Landed in the Rough
The content creator and golf-club maker froze when their video ad drew harsh criticism
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Tell Stories as Good as the Obits in The New York Times—But Nobody Needs to Die
A new book by a New York Times obituary writer has tips that public relations and internal communications teams can use
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Reporting the Hard Truths about Water
Denver Water’s brand journalists cover the water crisis better than the news media. We have four tips on how they do it.
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How to Tell Employees Health Insurance is Going Up
2027 will be another year of skyrocketing costs. We have 7 tips on delivering the news.
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What to Do When Nobody’s Reading Anything
As The Atlantic sees ‘the end of reading,’ we have four things that corporate communicators should keep in mind
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Tips to Write a Q&A, Starting with Alex Haley
We have 10 suggestions to report and write stories in a format that has become a mainstay of internal corporate communications
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6 Writing Tips From an Award-Winning Author of ‘Flash Fiction’
Corporate communications teams can learn from the award-winning short story author’s thoughts on how to write well
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AI Embarrassed The New York Times. Will it Embarrass You?
Editors and managers should routinely ask writers about the use of artificial intelligence before publication
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You Too Can Write Like a Pulitzer Prize Winner
Just read this story and add talent, practice and a great editor. The 2026 winning stories offer lessons for corporate communicators.
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Anne Lamott Finds a Partner for a New Book on Writing — Her Husband
Best-selling author Anne Lamott, whose 1994 book is a classic, lends pizzazz to Neal Allen’s rules for writing better sentences
