Want to Be a Better Communicator? Act Like a Reporter
All too often, the external communications team is the last to know. One solution is to change communicators’ mindsets
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Why meaningful sustainability messaging is essential for long-term business success
Communications executives share their role in promoting ESG initiatives
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What journalists want from PR people
Credible sources and pitches emailed early in the week, according to a new Muck Rack report
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What communicators can learn from the White House press secretary
Communications professionals analyze Jen Psaki’s performance, even the #PsakiBomb
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6 ways your organization can transcend politics and help get out the vote
Ahead of an historic presidential election — and amid deep national division — how should your organization engage employees?
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Anatomy of a leadership video
Needed more than ever, even a simple CEO message can get complicated in a pandemic
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EasyJet, CBS News and Delta announce layoffs, Las Vegas resort chief offers free flights, and Gucci cuts down on fashion shows
Meanwhile, Consumers support brands that include LGBTQ+ members in ads, Ben & Jerry’s issues ‘Black Lives Matter’ statement, and Microsoft offers a browser game
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5 essential tools and trends for communications pros
or internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers.
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How to tell your brand story through distinctive photography
To stand out from the crowd, ask key questions to identify your organization’s purpose and personality. Let the answers focus your lens on creating compelling visual narratives.
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4 reasons why your video failed—and how to fix it next time
Mistakes are OK—beneficial, actually, as long as you learn from them. Just hope Chewbacca stays offline.
