To Make your Case, Find a Lenny Skutnik
One person’s compelling story is an underused tool by associations, trade groups or anyone else advocating for change
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5 ways to boost thought leadership
Our leaders are expected to deliver insight and inspiration. Here’s how to help them
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Goodbye greenwashing?
Here’s what communicators need to know about a sweeping SEC plan to overhaul climate change reporting
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What Russia’s Invasion of Ukraine Says About ESG Ratings
Go beyond the letter grades to tell the story of what your organization is actually doing
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How to edit a story
The art (and science) of finding what’s not there but should be
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Why PR people don’t like talking to reporters
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know.
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Outputs vs outcomes: Why does the difference matter?
As comms teams prepare for 2022, they should measure employees’ change in knowledge and behavior
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Want to Be a Better Communicator? Act Like a Reporter
All too often, the external communications team is the last to know. One solution is to change communicators’ mindsets
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Why meaningful sustainability messaging is essential for long-term business success
Communications executives share their role in promoting ESG initiatives
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What journalists want from PR people
Credible sources and pitches emailed early in the week, according to a new Muck Rack report
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What communicators can learn from the White House press secretary
Communications professionals analyze Jen Psaki’s performance, even the #PsakiBomb
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6 ways your organization can transcend politics and help get out the vote
Ahead of an historic presidential election — and amid deep national division — how should your organization engage employees?
