Want to write a good profile? Read the obits
Four reporting and writing tips from a magnificent tribute to the ‘Say Hey’ kid
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McDonald’s Fights Back Against the $18 Big Mac Meal
Fast-food giant serves up a press release/thought leadership combo
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Writing lessons from 2024 Pulitzer Prize winners
How to write better ledes, explain complex concepts and choose key details
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How to Think Like a Storyteller
Six lessons from The Wall Street Journal
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Why communicators should love data
5 tips for interpreting results in employee surveys
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Thinking Out Loud
8 quick tips to make your leaders stand out from the crowd
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How to Issue a Refund: Lessons from John Stankey of AT&T
His letter needed an editor, but the $5 credit changed the narrative after a big outage.
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Want Better PR? Do a Favor for a Reporter
Your help won’t be repaid, but you’ll improve your pitching.
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Tired of Being an Order-Taker? Become a News Editor
A more active role will turn your communications department into a news-breaker.
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Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
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How to Get ESG Communications on the Right Track
Despite the controversy, your audiences still want simple, clear reporting on Environmental Social and Governance.
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Lessons from the ‘Pity City’ Town Hall
5 tips to make both leaders and employees want to attend all-hands meetings
