How to Issue a Refund: Lessons from John Stankey of AT&T
His letter needed an editor, but the $5 credit changed the narrative after a big outage.
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Tired of Being an Order-Taker? Become a News Editor
A more active role will turn your communications department into a news-breaker.
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Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
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How to Get ESG Communications on the Right Track
Despite the controversy, your audiences still want simple, clear reporting on Environmental Social and Governance.
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Lessons from the ‘Pity City’ Town Hall
5 tips to make both leaders and employees want to attend all-hands meetings
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What PR Pros Can Learn From their Cousins in Investor Relations
3 lessons for succeeding with reporters or analysts
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Is ‘No Comment!’ Your Best Defense?
6 thoughts about answering those pesky reporters’ questions
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What’s a PR Person to Do if There’s No Objectivity in Journalism?
5 tips for dealing with a reporter pushing a point of view.
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What Happened to Objectivity in Business Journalism?
The news media continues to change. PR people should think hard about what to do about it.
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How Apple Does the ESG Communication Math
Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices
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What is the Future of Business Journalism?
In a new book, the dean of the School of Communications at Quinnipiac University takes a hard look at the profession
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When ― and How ― Your Company Should Take a Stand
Two well-known DE&I experts offer a framework for deciding which issues to address in a new book
