What’s a PR Person to Do if There’s No Objectivity in Journalism?
5 tips for dealing with a reporter pushing a point of view.
What Happened to Objectivity in Business Journalism?
The news media continues to change. PR people should think hard about what to do about it.
How Apple Does the ESG Communication Math
Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices
What is the Future of Business Journalism?
In a new book, the dean of the School of Communications at Quinnipiac University takes a hard look at the profession
The Customer is Always Right
What PR people can learn from a baseball great and sales experts about pitching stories
Are We Off the Record? A Congresswoman Learns the Rules of Journalism
Requesting anonymity is one thing, but don’t open your mouth until you get it
Goodbye greenwashing?
Here’s what communicators need to know about a sweeping SEC plan to overhaul climate change reporting
Want to Be a Better Communicator? Act Like a Reporter
All too often, the external communications team is the last to know. One solution is to change communicators’ mindsets
Why meaningful sustainability messaging is essential for long-term business success
Communications executives share their role in promoting ESG initiatives
Anatomy of a leadership video
Needed more than ever, even a simple CEO message can get complicated in a pandemic