Writing + Editing = What?
A new book highlights how the two activities are one in the same
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McDonald’s Fights Back Against the $18 Big Mac Meal
Fast-food giant serves up a press release/thought leadership combo
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How to Write a Memo Announcing Big Layoffs
7 tips for CEOs (No. 3: Don’t bury the lede)
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Politics in the Workplace: No Talking?
Google’s CEO tries to zip the lips of employees
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Why communicators should love data
5 tips for interpreting results in employee surveys
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Tired of Being an Order-Taker? Become a News Editor
A more active role will turn your communications department into a news-breaker.
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Flying Headlong into a Communications Crisis
Did Southwest Airlines fail to follow its own crisis formula during the flight cancellation calamity?
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Our 10 Favorite Stories of 2022
We covered a lot of ground this year, from ESG to DE&I, from writing to editing. And from Lou Grant to Sherlock Holmes
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What is Samuel Bankman-Fried Thinking?
What every CEO should consider before launching a media blitz in the middle of a business collapse and federal investigation
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Abbott Lab’s Slow Walk to Sorry
CEO Robert Ford apologized for his company’s role in a nationwide shortage of infant formula. It just took time to get there
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What Happens Without Crisis Planning? A Worse Crisis
Recent headlines underscore the need to prep for the inevitable
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What the Blackhawks’ public relations debacle teaches everyone else
Refusing to answer reporters’ questions is unwise. Doing it angrily on video is worse
