Brand journalism, inside-out
If you want to be the best storyteller for your business, start internally.
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What journalists want from PR people
Credible sources and pitches emailed early in the week, according to a new Muck Rack report
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The “next normal” for managers: How to prepare
Right now, clarity is king. Prioritize robust, consistent communication, and take time to tailor and target pieces for your specific employees
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Brand journalism metrics surge during pandemic
Digital platforms across industries draw big audiences with reliable news, analysis and commentary
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Tips and tricks for shooting, editing and producing videos from home
Some easy ways to ensure your home-produced videos are polished—from lighting and framing to preparation and length
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Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling
As this strain of coronavirus disrupts business and everyday living, organizations’ newsrooms are providing vital information to their targeted audiences. Here’s what you need to know.
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5 training tactics to help managers with internal comms
All too often, mid-level supervisors become a bottleneck of vital information, rather than a key conduit
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To increase your influence, cultivate your credibility
Workplace clout has its foundations in professional integrity, practical knowledge and personal rapport with your colleagues.
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5 terrific video formats to showcase your leaders
Whether you seek to highlight execs’ expertise or reveal their personal side, authenticity is crucial. Here’s how to play to their strengths.
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How to find and tell great stories about your organization
With the dwindling number of local beat reporters, how are you working to break your own stories and stay in the news?
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How long is long enough?
Even in the age of fleeting attention and endless scrolling, some stories still need to be longer than a tweet
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The 3 Biggest Mistakes in Most Crisis Comms Plans
Put yourself in position to succeed by avoiding the errors that most organizations make.
