How to Get Your Organization into the Daily News Mix
5 tips for newsjacking to keep your experts and leaders in front of the audience
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Story Too Long? Here’s How to Trim It
7 ways to make stories shorter and stronger
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How to Edit Blockbuster Stories
Starling Lawrence, who died last month, leaves behind some tips that are useful to corporate communication managers
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I’ve Tried to Embrace AI. Here’s Why I Can’t Go All the Way.
Why artificial intelligence is a slippery slope for storytellers
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Lessons on Editing from Toni Morrison
If there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that too
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The Headline is Your Hook. Choose the Right Bait.
Clickbait that withholds facts or provokes emotions has different results on audiences
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Should You Use Bullet-Point Story Summaries? And How?
Communicators, think twice before copying journalism’s latest trend
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How to Make Writing More Fun
We have six tips to make the creative process a little more enjoyable
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How to Get Reporters’ Attention Without Press Releases
Strong reporting and creative storytelling attract everyone ― especially the news media
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How to Reset Your Sustainability Strategy
5 tips to refocus your communications amid the partisan divide about climate change
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Creative Ways to Tell the Same Old Story
Brand journalists get out of the office to report, produce song parodies and give voice to their experts
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Three Ways to Start a Story
2025 Pulitzer Prize winners show us how to craft that critical first sentence
