Lessons on Editing from Toni Morrison
If there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that too
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Why the Gwyneth Paltrow Gambit Worked for Astronomer — And Won’t Work for You
Celebrities always draw a crowd, but it’s a rare crisis that can be handled with humor
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The Headline is Your Hook. Choose the Right Bait.
Clickbait that withholds facts or provokes emotions has different results on audiences
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Should You Use Bullet-Point Story Summaries? And How?
Communicators, think twice before copying journalism’s latest trend
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How to Make Writing More Fun
We have six tips to make the creative process a little more enjoyable
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How to Get Reporters’ Attention Without Press Releases
Strong reporting and creative storytelling attract everyone ― especially the news media
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How to Reset Your Sustainability Strategy
5 tips to refocus your communications amid the partisan divide about climate change
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Creative Ways to Tell the Same Old Story
Brand journalists get out of the office to report, produce song parodies and give voice to their experts
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Three Ways to Start a Story
2025 Pulitzer Prize winners show us how to craft that critical first sentence
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How to Write Headlines Like The Wall Street Journal
5 tips to engage your audience from the newspaper’s writing and editing blog
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Is Public Relations Dead? A Feisty PR Exec Says the Last Rites
Lulu Cheng Meservey makes the case for brand journalism ― without mentioning the name
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Tips on Writing and Reporting from NBC News
Broadcasters from Lester Holt to Craig Melvin share techniques that communication teams can use
