3 Common Mistakes in Headlines and Ledes — and How to Avoid Them
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make
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How to Turn Numbers into Compelling Stories
Just add people, color and examples!
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Learn How to Write from Great Writing
Whenever you see a terrific sentence, stop and ask yourself what makes it so good?
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What is the Future of Business Journalism?
In a new book, the dean of the School of Communications at Quinnipiac University takes a hard look at the profession
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The Customer is Always Right
What PR people can learn from a baseball great and sales experts about pitching stories
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What Bill Murray’s ‘Groundhog Day’ Can Teach Communicators
To be successful, communicators must develop sources of information within their organizations. The movie shows what that takes.
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Are We Off the Record? A Congresswoman Learns the Rules of Journalism
Requesting anonymity is one thing, but don’t open your mouth until you get it
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ESG’s ‘Make-or-Break Moment’ and What Communicators Can Do
It’s time to show where your organization is making progress — and where it isn’t
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What 40 Years as a New Yorker Editor Will Teach You
Corporate communicators can learn a lot from a master of long-form stories
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Abbott Lab’s Slow Walk to Sorry
CEO Robert Ford apologized for his company’s role in a nationwide shortage of infant formula. It just took time to get there
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Use the 3 R’s to Get Started on ESG Communications
Go back to basics to make Environmental, Social and Governance integral to your organizational communications.
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Your Sustainability Report Has at Least One Reader—the SEC
The agency’s securities fraud lawsuit presents extreme facts but offers lessons for communicators of every company
