Muddle in the Middle
Rise in manager layoffs demands more from communicators.
The SEC Opens a Door. Communicators Should Step In
New climate change disclosure rules create a big opportunity for brand journalism. We’ve got 4 story ideas for you.
How to Issue a Refund: Lessons from John Stankey of AT&T
His letter needed an editor, but the $5 credit changed the narrative after a big outage.
A Camel’s Genitalia and Other Writing Lessons from Calvin Trillin
7 tips collected from the insights into journalism by the longtime staff writer for The New Yorke.
How to Lift the Public’s Record Low Opinion of Executives’ Ethics
4 Tips for Communicators to Build Up the Reputations of the Bosses
What Big Law Firms Should Do About Their Intranets
Internal sites are often neglected but can be a key to building connections.
Communications at GM’s Cruise: Not Just the Cars were Driverless
A new report on the October accident in San Francisco furnishes four lessons on crisis comms.
12 Questions to Help Set Your AI Policy
Your organization is already using AI. Do you have guidelines to govern its use — and avoid disaster?
9 Tips on How to Coach Writers
Talking about a story before a word is written saves time and creates better stories.
5 Predictions that Will Change Communicators’ World in 2024
From battling burnout to social media’s decline, we highlight key trends for the new year.
What you need to know about AI ethics
Public Relations Society of America issues guidance on using artificial intelligence.
How the Largest Companies Reacted to the Israel-Hamas War
CEOs are challenged again to navigate turbulent politics at home and abroad.