How did Starbucks’ Brian Niccol introduce himself?
For communication pros, the new CEO’s message is worth a close read
Writing + Editing = What?
A new book highlights how the two activities are one in the same
Go Ahead, Get Graphic!
5 tips for communicators to tell better stories with numbers
You’re Fried!
How communication teams can help burned-out employees
When Air Travel Stopped, Delta’s PR Team Went on Offense
he carrier defended its slow recovery from a software glitch by attacking its vendors
Chatbot Mistakes Communicators Should Avoid
Generative AI shows promise, but blind reliance can be embarrassing
How Good Interviews Help Tell Better Stories
We found valuable tips in a five-part series by journalist Kim Cross
Why Brand Journalism Works
Don’t proclaim your great values to people. Show them in action
What Corporate Communicators Can Learn from Jimmy Breslin
4 lessons drawn from a new collection of the famed New York columnist’s work
The valuable asset many PR teams don’t use
In-house experts can help shine the corporate image by providing knowledge and insight
How to Talk to Gen Z: Listen First
7 tips on how to connect with Generation Z workers
Writing Headlines: A Game of Skill—and Chance
Take our 3-question test and read our 7 tips for better headlines