Dear Spirit Customer, We’re Still Flying―into Chapter 11
How the low-cost airline carrier announced its corporate restructuring
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How to Make Your Writing Like a Flashlight
9 Lessons from The New Yorker staff writer John McPhee
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Hold the Onions: McDonald’s Response to the E. coli Outbreak
5 lessons for corporate communicators when facing their next crisis
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3 Tips on Starting Your Stories to Captivate Readers
Lessons on ledes and opening anecdotes from the 2024 Gerald Loeb Awards
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Do Apple’s New AI Tools Make White Lies Easier?
New iPhone ads raise common questions about how to use artificial intelligence
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The Wurst Response: Listeria hits Boar’s Head
5 steps the company should take to rebuild its reputation
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How did Starbucks’ Brian Niccol introduce himself?
For communication pros, the new CEO’s message is worth a close read
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Writing + Editing = What?
A new book highlights how the two activities are one in the same
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Go Ahead, Get Graphic!
5 tips for communicators to tell better stories with numbers
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You’re Fried!
How communication teams can help burned-out employees
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When Air Travel Stopped, Delta’s PR Team Went on Offense
he carrier defended its slow recovery from a software glitch by attacking its vendors
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Chatbot Mistakes Communicators Should Avoid
Generative AI shows promise, but blind reliance can be embarrassing
