Chatbot Mistakes Communicators Should Avoid
Generative AI shows promise, but blind reliance can be embarrassing
How Good Interviews Help Tell Better Stories
We found valuable tips in a five-part series by journalist Kim Cross
Why Brand Journalism Works
Don’t proclaim your great values to people. Show them in action
What Corporate Communicators Can Learn from Jimmy Breslin
4 lessons drawn from a new collection of the famed New York columnist’s work
The valuable asset many PR teams don’t use
In-house experts can help shine the corporate image by providing knowledge and insight
How to Talk to Gen Z: Listen First
7 tips on how to connect with Generation Z workers
Writing Headlines: A Game of Skill—and Chance
Take our 3-question test and read our 7 tips for better headlines
McDonald’s Fights Back Against the $18 Big Mac Meal
Fast-food giant serves up a press release/thought leadership combo
How to Prevent Jargon Monoxide and Other Comms Lessons
Takeaways for communicators from the authors of ‘The Friction Project’
How to Write a Memo Announcing Big Layoffs
7 tips for CEOs (No. 3: Don’t bury the lede)
Writing lessons from 2024 Pulitzer Prize winners
How to write better ledes, explain complex concepts and choose key details
How to Think Like a Storyteller
Six lessons from The Wall Street Journal