8 Tips on Writing and Editing from Seinfeld and Friends
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.
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Our 10 Favorite Stories of 2022
We covered a lot of ground this year, from ESG to DE&I, from writing to editing. And from Lou Grant to Sherlock Holmes
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3 Common Mistakes in Headlines and Ledes — and How to Avoid Them
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make
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How to Crank It Out
No time to write, you say? 5 ways to put the pedal to the metal.
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Learn How to Write from Great Writing
Whenever you see a terrific sentence, stop and ask yourself what makes it so good?
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What Bill Murray’s ‘Groundhog Day’ Can Teach Communicators
To be successful, communicators must develop sources of information within their organizations. The movie shows what that takes.
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We’re paying top dollar for a few good quotes
Follow our 5 tips for good quotes, then submit your entry to our contest
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What 40 Years as a New Yorker Editor Will Teach You
Corporate communicators can learn a lot from a master of long-form stories
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To Make your Case, Find a Lenny Skutnik
One person’s compelling story is an underused tool by associations, trade groups or anyone else advocating for change
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Got News? Report Directly to Your Audience
Companies increasingly turn to brand journalism as news outlets continue to struggle with declining revenue
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Use the 3 R’s to Get Started on ESG Communications
Go back to basics to make Environmental, Social and Governance integral to your organizational communications.
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Your Sustainability Report Has at Least One Reader—the SEC
The agency’s securities fraud lawsuit presents extreme facts but offers lessons for communicators of every company
