How to Write a Good Ending
The beginning should draw readers into your story. The ending should keep them thinking about it.
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M’m, m’m, Good? How Campbell’s took on the ‘3-D printer’ chicken claim
6 thoughts on the food company’s handling of an executive’s recorded tirade
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Don’t Take Our Word for It: Famous Authors’ Tips to Write Faster, Better
Two new books from a Southern California writers’ conference offer a simple formula — push ahead with a draft, then rewrite
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How to Get Your Organization into the Daily News Mix
5 tips for newsjacking to keep your experts and leaders in front of the audience
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Trump trashes Tylenol. Where’s the company’s CEO?
Kenvue’s boss has kept his head down, raising questions about when executives should speak up in a crisis
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More Companies See New Risks to Reputation from AI
The Conference Board says disclosures of risks due to artificial intelligence have jumped fivefold since 2023
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What You Don’t Say Can Hurt You
When Verizon replaced its CEO, it left a crucial question hanging. The news media jumped in
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Lessons on Editing from Toni Morrison
If there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that too
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Why the Gwyneth Paltrow Gambit Worked for Astronomer — And Won’t Work for You
Celebrities always draw a crowd, but it’s a rare crisis that can be handled with humor
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The Headline is Your Hook. Choose the Right Bait.
Clickbait that withholds facts or provokes emotions has different results on audiences
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Should You Use Bullet-Point Story Summaries? And How?
Communicators, think twice before copying journalism’s latest trend
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5 ‘Must-Haves’ for an Effective Online Newsroom
Leave the press releases behind and engage your audiences with news, visuals and commentary
