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Corporate Communications Consultants | Internal Comms | Public Affairs | Ragan Consulting Group
Do You Have Some Explaining to Do?
Assess | Consult | Train

Do You Have Some Explaining to Do?

June 12, 2023January 30, 2025

Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.

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4 Lessons on Openers from 2023 Pulitzer Prize winners
Train

4 Lessons on Openers from 2023 Pulitzer Prize winners

May 22, 2023January 30, 2025

What’s the purpose of the first sentence? To make sure you get to the second.

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7 Takeaways for Brand Journalists
Train

7 Takeaways for Brand Journalists

May 15, 2023May 12, 2025

A sampling of great ideas from our Denver workshop.

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Brand Journalism, Step by Step
Train

Brand Journalism, Step by Step

April 24, 2023May 12, 2025

You don’t have to remake your newsroom overnight. Start with one story.

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How Apple Does the ESG Communication Math
Consult

How Apple Does the ESG Communication Math

March 6, 2023June 2, 2025

Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices

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The Regulations are Coming! The Regulations are Coming!
Train

The Regulations are Coming! The Regulations are Coming!

January 23, 2023January 30, 2025

The SEC’s new climate-change rules will require more disclosure. That’s a good thing for communicators.

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3 Common Mistakes in Headlines and Ledes — and How to Avoid Them
Train

3 Common Mistakes in Headlines and Ledes — and How to Avoid Them

December 5, 2022April 14, 2025

Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make

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Time to Build Your Brand Newsroom?
Train

Time to Build Your Brand Newsroom?

October 24, 2022May 29, 2025

To get started, answer this time-honored list of reporter’s questions

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Got News? Report Directly to Your Audience
Train

Got News? Report Directly to Your Audience

June 20, 2022June 2, 2025

Companies increasingly turn to brand journalism as news outlets continue to struggle with declining revenue

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Anatomy of a leadership video
Consult

Anatomy of a leadership video

June 1, 2020February 17, 2025

Needed more than ever, even a simple CEO message can get complicated in a pandemic

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Stories Rule!

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