How to Write a Good Feature Story
Sometimes you should go long. When you do, make sure you get it right
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Tired of Being an Order-Taker? Become a News Editor
A more active role will turn your communications department into a news-breaker.
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Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
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4 Lessons on Openers from 2023 Pulitzer Prize winners
What’s the purpose of the first sentence? To make sure you get to the second.
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7 Takeaways for Brand Journalists
A sampling of great ideas from our Denver workshop.
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Brand Journalism, Step by Step
You don’t have to remake your newsroom overnight. Start with one story.
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How Apple Does the ESG Communication Math
Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices
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The Regulations are Coming! The Regulations are Coming!
The SEC’s new climate-change rules will require more disclosure. That’s a good thing for communicators.
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8 Tips on Writing and Editing from Seinfeld and Friends
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.
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Our 10 Favorite Stories of 2022
We covered a lot of ground this year, from ESG to DE&I, from writing to editing. And from Lou Grant to Sherlock Holmes
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3 Common Mistakes in Headlines and Ledes — and How to Avoid Them
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make
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Time to Build Your Brand Newsroom?
To get started, answer this time-honored list of reporter’s questions
