How did Starbucks’ Brian Niccol introduce himself?
For communication pros, the new CEO’s message is worth a close read
Who’s Covering Your News? We Hope it’s You
Brand journalists are breaking stories, covering trends and digging deeper
Writing + Editing = What?
A new book highlights how the two activities are one in the same
Go Ahead, Get Graphic!
5 tips for communicators to tell better stories with numbers
Want to write a good profile? Read the obits
Four reporting and writing tips from a magnificent tribute to the ‘Say Hey’ kid
Writing Headlines: A Game of Skill—and Chance
Take our 3-question test and read our 7 tips for better headlines
McDonald’s Fights Back Against the $18 Big Mac Meal
Fast-food giant serves up a press release/thought leadership combo
How to Prevent Jargon Monoxide and Other Comms Lessons
Takeaways for communicators from the authors of ‘The Friction Project’
History Lessons for Leaders—and All of Us
Doris Kearns Goodwin’s “An Unfinished Love Story,” reminds us that we need a little poetry in turbulent times
Writing lessons from 2024 Pulitzer Prize winners
How to write better ledes, explain complex concepts and choose key details
How to Think Like a Storyteller
Six lessons from The Wall Street Journal
Why communicators should love data
5 tips for interpreting results in employee surveys