3 Tips on Starting Your Stories to Captivate Readers
Lessons on ledes and opening anecdotes from the 2024 Gerald Loeb Awards
8 Writing Mistakes You Can Fix Now
What we’ve learned from the writers we edit
Do Apple’s New AI Tools Make White Lies Easier?
New iPhone ads raise common questions about how to use artificial intelligence
The Wurst Response: Listeria hits Boar’s Head
5 steps the company should take to rebuild its reputation
How did Starbucks’ Brian Niccol introduce himself?
For communication pros, the new CEO’s message is worth a close read
Who’s Covering your News? We Hope it’s You
Brand journalists are breaking stories, covering trends and digging deeper
Writing + Editing = What?
A new book highlights how the two activities are one in the same
Go Ahead, Get Graphic!
5 tips for communicators to tell better stories with numbers
You’re Fried!
How communication teams can help burned-out employees
When Air Travel Stopped, Delta’s PR Team Went on Offense
he carrier defended its slow recovery from a software glitch by attacking its vendors
Chatbot Mistakes Communicators Should Avoid
Generative AI shows promise, but blind reliance can be embarrassing
How Good Interviews Help Tell Better Stories
We found valuable tips in a five-part series by journalist Kim Cross