Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
Your Summer To-Do List is Long. Get at it Before AI Does
Big issues loom for communicators, including the state of their profession. Buckle up.
How McDonald’s CEO Set the Stage for a Mayor’s Defeat
Chris Kempczinski’s speech on what ails Chicago voiced business leaders’ deep discontent with incumbent Lori Lightfoot
Lessons on Crisis Communications from New York’s Front Lines
A spicy profile of Risa Heller has lessons that every public relations pro should read
How Do You Keep Employees from Leaving? Better Communication
Amid the outpouring of solutions to boost employee retention, one way is often forgotten
5 Problems Facing Communicators — And How We’d Solve Them
All communicators could benefit from lessons we learned at our recent workshop for associations and trade groups
You’re Grounded! 6 U.S. Agencies Receive Bad Report Cards for Writing
A new report on the federal government’s use of plain language offers lessons for corporate communicators
Our 10 Favorite Stories of 2022
We covered a lot of ground this year, from ESG to DE&I, from writing to editing. And from Lou Grant to Sherlock Holmes
How to Crank It Out
No time to write, you say? 5 ways to put the pedal to the metal.
How to Turn Numbers into Compelling Stories
Just add people, color and examples!
Learn How to Write from Great Writing
Whenever you see a terrific sentence, stop and ask yourself what makes it so good?
The New Office Inequity: Work at Home or Come to Work?
The move to hybrid work exposes communicators’ biggest challenge: reaching the hard-to-reach