Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
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Your Summer To-Do List is Long. Get at it Before AI Does
Big issues loom for communicators, including the state of their profession. Buckle up.
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How McDonald’s CEO Set the Stage for a Mayor’s Defeat
Chris Kempczinski’s speech on what ails Chicago voiced business leaders’ deep discontent with incumbent Lori Lightfoot
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Lessons on Crisis Communications from New York’s Front Lines
A spicy profile of Risa Heller has lessons that every public relations pro should read
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How Do You Keep Employees from Leaving? Better Communication
Amid the outpouring of solutions to boost employee retention, one way is often forgotten
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5 Problems Facing Communicators — And How We’d Solve Them
All communicators could benefit from lessons we learned at our recent workshop for associations and trade groups
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You’re Grounded! 6 U.S. Agencies Receive Bad Report Cards for Writing
A new report on the federal government’s use of plain language offers lessons for corporate communicators
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Our 10 Favorite Stories of 2022
We covered a lot of ground this year, from ESG to DE&I, from writing to editing. And from Lou Grant to Sherlock Holmes
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How to Crank It Out
No time to write, you say? 5 ways to put the pedal to the metal.
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How to Turn Numbers into Compelling Stories
Just add people, color and examples!
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Learn How to Write from Great Writing
Whenever you see a terrific sentence, stop and ask yourself what makes it so good?
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The New Office Inequity: Work at Home or Come to Work?
The move to hybrid work exposes communicators’ biggest challenge: reaching the hard-to-reach
