To Engage Your Employees, First You’ve Got to Find Them
Create employee personas to communicate with your hardest-to-reach workers
-
-
Who puts content on their intranet cafeteria page?
Maybe you should — and 4 other tips to get employees to read your stuff
-
When it Comes to Measurement, Turn to Journalism
Is your internal communications getting the job done? Apply the 5 W’s—and don’t forget the H.
-
8 lessons communicators learned in 2021
The communications industry has fundamentally changed … for the better.
-
Outputs vs outcomes: Why does the difference matter?
As comms teams prepare for 2022, they should measure employees’ change in knowledge and behavior
-
3 big communications issues that demand our attention — and yours
The pandemic has changed the focus for corporate communicators, especially for DE&I, ESG and culture
-
Communicators, don’t let the crap come back
You put unnecessary communication on the shelf during the pandemic. Will it stay there?
-
‘A privilege to have rich conversations for a living’
Kevin Kaminski, group editor of Lifestyle Media Group in South Florida, describes the three traits of successful publicists
-
4 reasons to do a communications audit
What is a communications audit and why does your company need one? Affiliate consultant Katrina Gill gives us the skinny on this essential tool.
-
For BOK Financial, words matter as much as the numbers
A look inside the bank launched a brand journalism site during the pandemic — and the coverage it’s attracted.
-
Brand journalism, inside-out
If you want to be the best storyteller for your business, start internally.
-
Corporate email: Too much of too much
An abundance of email was stressing people out before the pandemic; now the overload is even worse. Here’s how to strike a healthier balance
