Do Your Bosses Explain the Strategy?
Employees more than ever want to know what the company is doing.
-
-
How to Tell ESG Stories Without those Three Little Letters
Use the journalistic tools of reporting and storytelling to blunt backlash over your Environmental, Social and Governance .
-
How to Write a Profile: Examples from The Wall Street Journal
Written portraits turn boring hiring announcements into insightful features.
-
From the Dept. of Dumb Ideas: Send Emails on Sundays
Axios HQ’s email open rate study reveals a common mistake by number crunchers.
-
Northwestern Football Scandal: Between a Rock and Hard News
In its handling of an independent investigation, the university confronted common, but crucial, crisis questions.
-
Lessons for Communication Pros from Editor Robert Gottlieb
The legendary literary editor, who died last month, showed that good editing is more than rewriting copy.
-
Where Confusions Collide? The Legal Risks of Chat GPT
Avoiding the legal pitfalls of Chat GPT requires close reading of the content.
-
Tired of Being an Order-Taker? Become a News Editor
A more active role will turn your communications department into a news-breaker.
-
Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
-
How to Get ESG Communications on the Right Track
Despite the controversy, your audiences still want simple, clear reporting on Environmental Social and Governance.
-
4 Lessons on Openers from 2023 Pulitzer Prize winners
What’s the purpose of the first sentence? To make sure you get to the second.
-
Want To Be a Better Writer? Learn from Reporters
For PR people who want to improve their writing, start with journalism writing coach Roy Peter Clark’s new book, “Tell It Like It Is.”
