Tired of Being an Order-Taker? Become a News Editor
A more active role will turn your communications department into a news-breaker.
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Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
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How to Get ESG Communications on the Right Track
Despite the controversy, your audiences still want simple, clear reporting on Environmental Social and Governance.
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4 Lessons on Openers from 2023 Pulitzer Prize winners
What’s the purpose of the first sentence? To make sure you get to the second.
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Want To Be a Better Writer? Learn from Reporters
For PR people who want to improve their writing, start with journalism writing coach Roy Peter Clark’s new book, “Tell It Like It Is.”
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What PR Pros Can Learn From their Cousins in Investor Relations
3 lessons for succeeding with reporters or analysts
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Is ‘No Comment!’ Your Best Defense?
6 thoughts about answering those pesky reporters’ questions
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What’s a PR Person to Do if There’s No Objectivity in Journalism?
5 tips for dealing with a reporter pushing a point of view.
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What Happened to Objectivity in Business Journalism?
The news media continues to change. PR people should think hard about what to do about it.
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7 Lessons for Communication Pros from Famous Writers
They may write great books, but these writers offer lessons anyone can use.
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How McDonald’s CEO Set the Stage for a Mayor’s Defeat
Chris Kempczinski’s speech on what ails Chicago voiced business leaders’ deep discontent with incumbent Lori Lightfoot
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How Apple Does the ESG Communication Math
Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices
