Tired of Being an Order-Taker? Become a News Editor
A more active role will turn your communications department into a news-breaker.
Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
How to Get ESG Communications on the Right Track
Despite the controversy, your audiences still want simple, clear reporting on Environmental Social and Governance.
4 Lessons on Openers from 2023 Pulitzer Prize winners
What’s the purpose of the first sentence? To make sure you get to the second.
Want To Be a Better Writer? Learn from Reporters
For PR people who want to improve their writing, start with journalism writing coach Roy Peter Clark’s new book, “Tell It Like It Is.”
What PR Pros Can Learn From their Cousins in Investor Relations
3 lessons for succeeding with reporters or analysts
Is ‘No Comment!’ Your Best Defense?
6 thoughts about answering those pesky reporters’ questions
What’s a PR Person to Do if There’s No Objectivity in Journalism?
5 tips for dealing with a reporter pushing a point of view.
What Happened to Objectivity in Business Journalism?
The news media continues to change. PR people should think hard about what to do about it.
7 Lessons for Communication Pros from Famous Writers
They may write great books, but these writers offer lessons anyone can use.
How McDonald’s CEO Set the Stage for a Mayor’s Defeat
Chris Kempczinski’s speech on what ails Chicago voiced business leaders’ deep discontent with incumbent Lori Lightfoot
How Apple Does the ESG Communication Math
Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices