Scrounging for Good Stories? Try Brand Journalism
Changes in the news media require a shift away from public relations and toward a new way to reach your audiences.
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When it Comes to Live Interviews, this X Did Not Mark the Spot
New CEO Linda Yaccarino’s interview at the Code Conference showed how not to do an interview.
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Want Better PR? Do a Favor for a Reporter
Your help won’t be repaid, but you’ll improve your pitching.
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How to Write Like a Business Award Winner
The 2023 Gerald Loeb Awards for business journalism provide great examples of the craft.
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How Apple Missed the Mark with Octavia Spencer Ad
The tech giant is an environmental leader, but its “Mother Nature” commercial relied more on marketing spin.
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Write Like a Talking Lion: Lessons from C.S. Lewis
The Narnia author has a lot to teach communication professionals.
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How to Fill the Trust Bucket of Deskless Workers
Employees who aren’t behind a desk are more doubtful about their employers than other workers, Edelman finds.
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Do Your Bosses Explain the Strategy?
Employees more than ever want to know what the company is doing.
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How to Tell ESG Stories Without those Three Little Letters
Use the journalistic tools of reporting and storytelling to blunt backlash over your Environmental, Social and Governance .
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How to Write a Profile: Examples from The Wall Street Journal
Written portraits turn boring hiring announcements into insightful features.
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From the Dept. of Dumb Ideas: Send Emails on Sundays
Axios HQ’s email open rate study reveals a common mistake by number crunchers.
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Northwestern Football Scandal: Between a Rock and Hard News
In its handling of an independent investigation, the university confronted common, but crucial, crisis questions.
