Communications at GM’s Cruise: Not Just the Cars were Driverless
A new report on the October accident in San Francisco furnishes four lessons on crisis comms.
-
-
12 Questions to Help Set Your AI Policy
Your organization is already using AI. Do you have guidelines to govern its use — and avoid disaster?
-
9 Tips on How to Coach Writers
Talking about a story before a word is written saves time and creates better stories.
-
5 Predictions that Will Change Communicators’ World in 2024
From battling burnout to social media’s decline, we highlight key trends for the new year.
-
What you need to know about AI ethics
Public Relations Society of America issues guidance on using artificial intelligence.
-
How the Largest Companies Reacted to the Israel-Hamas War
CEOs are challenged again to navigate turbulent politics at home and abroad.
-
What You Need to Know about Biden’s AI Order
Amid government regulation and negative opinions about artificial intelligence, the pressure for disclosure grows.
-
Scrounging for Good Stories? Try Brand Journalism
Changes in the news media require a shift away from public relations and toward a new way to reach your audiences.
-
When it Comes to Live Interviews, this X Did Not Mark the Spot
New CEO Linda Yaccarino’s interview at the Code Conference showed how not to do an interview.
-
Want Better PR? Do a Favor for a Reporter
Your help won’t be repaid, but you’ll improve your pitching.
-
How to Write Like a Business Award Winner
The 2023 Gerald Loeb Awards for business journalism provide great examples of the craft.
-
How Apple Missed the Mark with Octavia Spencer Ad
The tech giant is an environmental leader, but its “Mother Nature” commercial relied more on marketing spin.
