The SEC Opens a Door. Communicators Should Step In
New climate change disclosure rules create a big opportunity for brand journalism. We’ve got 4 story ideas for you.
-
-
How to Issue a Refund: Lessons from John Stankey of AT&T
His letter needed an editor, but the $5 credit changed the narrative after a big outage.
-
A Camel’s Genitalia and Other Writing Lessons from Calvin Trillin
7 tips collected from the insights into journalism by the longtime staff writer for The New Yorker
-
How to Lift the Public’s Record Low Opinion of Executives’ Ethics
4 Tips for Communicators to Build Up the Reputations of the Bosses
-
What Big Law Firms Should Do About Their Intranets
Internal sites are often neglected but can be a key to building connections
-
Communications at GM’s Cruise: Not Just the Cars were Driverless
A new report on the October accident in San Francisco furnishes four lessons on crisis communications.
-
12 Questions to Help Set Your AI Policy
Your organization is already using AI. Do you have guidelines to govern its use — and avoid disaster?
-
9 Tips on How to Coach Writers
Talking about a story before a word is written saves time and creates better stories.
-
5 Predictions that Will Change Communicators’ World in 2024
From battling burnout to social media’s decline, we highlight key trends for the new year.
-
What you need to know about AI ethics
Public Relations Society of America issues guidance on using artificial intelligence.
-
How the Largest Companies Reacted to the Israel-Hamas War
CEOs are challenged again to navigate turbulent politics at home and abroad.
-
What You Need to Know about Biden’s AI Order
Amid government regulation and negative opinions about artificial intelligence, the pressure for disclosure grows.
