5 Predictions that Will Change Communicators’ World in 2024
From battling burnout to social media’s decline, we highlight key trends for the new year.
What you need to know about AI ethics
Public Relations Society of America issues guidance on using artificial intelligence.
How the Largest Companies Reacted to the Israel-Hamas War
CEOs are challenged again to navigate turbulent politics at home and abroad.
What You Need to Know about Biden’s AI Order
Amid government regulation and negative opinions about artificial intelligence, the pressure for disclosure grows.
Scrounging for Good Stories? Try Brand Journalism
Changes in the news media require a shift away from public relations and toward a new way to reach your audiences.
When it Comes to Live Interviews, this X Did Not Mark the Spot
New CEO Linda Yaccarino’s interview at the Code Conference showed how not to do an interview.
Want Better PR? Do a Favor for a Reporter
Your help won’t be repaid, but you’ll improve your pitching.
How to Write Like a Business Award Winner
The 2023 Gerald Loeb Awards for business journalism provide great examples of the craft.
How Apple Missed the Mark with Octavia Spencer Ad
The tech giant is an environmental leader, but its “Mother Nature” commercial relied more on marketing spin.
Write Like a Talking Lion: Lessons from C.S. Lewis
The Narnia author has a lot to teach communication professionals.
How to Fill the Trust Bucket of Deskless Workers
Employees who aren’t behind a desk are more doubtful about their employers than other workers, Edelman finds.
Do Your Bosses Explain the Strategy?
Employees more than ever want to know what the company is doing.