Writing Headlines: A Game of Skill—and Chance
Take our 3-question test and read our 7 tips for better headlines
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McDonald’s Fights Back Against the $18 Big Mac Meal
Fast-food giant serves up a press release/thought leadership combo
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How to Prevent Jargon Monoxide and Other Comms Lessons
Takeaways for communicators from the authors of ‘The Friction Project’
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How to Write a Memo Announcing Big Layoffs
7 tips for CEOs (No. 3: Don’t bury the lede)
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Writing lessons from 2024 Pulitzer Prize winners
How to write better ledes, explain complex concepts and choose key details
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How to Think Like a Storyteller
Six lessons from The Wall Street Journal
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Politics in the Workplace: No Talking?
Google’s CEO tries to zip the lips of employees
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Thinking Out Loud
8 quick tips to make your leaders stand out from the crowd
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Whipping Post: Kim Mulkey Takes on a Newspaper
Was the LSU basketball coach sending a message to her team or The Washington Post?
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Muddle in the Middle
Rise in manager layoffs demands more from communicators.
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The SEC Opens a Door. Communicators Should Step In
New climate change disclosure rules create a big opportunity for brand journalism. We’ve got 4 story ideas for you.
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How to Issue a Refund: Lessons from John Stankey of AT&T
His letter needed an editor, but the $5 credit changed the narrative after a big outage.
