How Apple Missed the Mark with Octavia Spencer Ad
The tech giant is an environmental leader, but its “Mother Nature” commercial relied more on marketing spin.
Write Like a Talking Lion: Lessons from C.S. Lewis
The Narnia author has a lot to teach communication professionals.
How to Fill the Trust Bucket of Deskless Workers
Employees who aren’t behind a desk are more doubtful about their employers than other workers, Edelman finds.
How to Tell ESG Stories Without those Three Little Letters
Use the journalistic tools of reporting and storytelling to blunt backlash over your Environmental, Social and Governance .
How to Write a Profile: Examples from The Wall Street Journal
Written portraits turn boring hiring announcements into insightful features.
From the Dept. of Dumb Ideas: Send Emails on Sundays
Axios HQ’s email open rate study reveals a common mistake by number crunchers.
Northwestern Football Scandal: Between a Rock and Hard News
In its handling of an independent investigation, the university confronted common, but crucial, crisis questions.
Lessons for Communication Pros from Editor Robert Gottlieb
The legendary literary editor, who died last month, showed that good editing is more than rewriting copy.
Where Confusions Collide? The Legal Risks of Chat GPT
Avoiding the legal pitfalls of Chat GPT requires close reading of the content.
Tired of Being an Order-Taker? Become a News Editor
A more active role will turn your communications department into a news-breaker.
Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
How to Get ESG Communications on the Right Track
Despite the controversy, your audiences still want simple, clear reporting on Environmental Social and Governance.