Revving Up Brand Engagement with AI
How companies are using personalization, audience behavior and virtual influencers to drive marketing
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3 Steps Toward Better Media Pitches
Give reporters what they need— and get out of your own way.
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EasyJet, CBS News and Delta announce layoffs, Las Vegas resort chief offers free flights, and Gucci cuts down on fashion shows
Meanwhile, Consumers support brands that include LGBTQ+ members in ads, Ben & Jerry’s issues ‘Black Lives Matter’ statement, and Microsoft offers a browser game
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Why should companies pursue and prioritize an employee ambassador program?
Workers can be a boon for recruiting, retention and morale, too—if you equip and empower them to drive messaging online.
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How long should your communications audit be?
Should you ask 10 questions — or 25 — to get the best result? We have the answer.
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5 terrific video formats to showcase your leaders
Whether you seek to highlight execs’ expertise or reveal their personal side, authenticity is crucial. Here’s how to play to their strengths.
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How to find and tell great stories about your organization
With the dwindling number of local beat reporters, how are you working to break your own stories and stay in the news?
