Out With the Old and In with ― the Old
Technology is changing corporate communications, but storytelling still matters. Read our Top 10 stories of 2025 to get your juices flowing in the New Year.
Strong writing skills were very much in demand in 2025. We edited Elon Musk’s No Good Very Bad memo to government employees and offered advice to CEOs trying to communicate about a crisis without making it worse.
But it was a year of uncertainty for communicators. Jobs were lost, others reinvented. The push for artificial intelligence made some writers nervous.
And yet, with all the handwringing about the future of writing (we did some of that ourselves), the year ended on a hopeful note. The Wall Street Journal reported that the percentage of U.S. LinkedIn job postings containing the word “storyteller” had doubled in the past year.
More to come on that. In the meantime, here are 10 of our favorite stories from 2025:
Elon Musk Needs an Editor
Evaluating Musk’s ‘Fork in the Road’ email to federal employees
Feb. 9, 2025
How to Write Headlines Like The Wall Street Journal
5 tips to engage your audience from the newspaper’s writing and editing blog
April 14,2025
8 Tips for a One-Person Communication Team
How to make your work more effective and rewarding when you’re flying solo
May 19, 2025
Creative Ways to Tell the Same Old Story
Brand journalists get out of the office to report, produce song parodies and give voice to their experts
May 26, 2025
Should You Use Bullet-Point Story Summaries? And How?
Communicators, think twice before copying journalism’s latest trend
July 28, 2025
I’ve Tried to Embrace AI. Here’s Why I Can’t Go All the Way.
Why artificial intelligence is a slippery slope for storytellers
Sept. 7, 2025
How to Ease Writer’s Block?
Turn off the phone? Write in longhand? Hide your notes? No single solution works for everyone, but here are 7 tips worth trying.
Oct. 6, 2025
More Companies See New Risks to Reputation from AI
The Conference Board says disclosures of risks due to artificial intelligence have jumped fivefold since 2023
Oct. 27, 2025
How to Get Your Organization into the Daily News Mix
5 tips for newsjacking to keep your experts and leaders in front of the audience
Nov. 17, 2025
When Layoffs Can Be Seen on the Verizon
The telecom’s new CEO signaled the big changes ahead, but fell short when it came time to deliver the message
Nov. 24, 2025
Jim Ylisela, senior partner in Ragan Consulting Group, is glad to see the interest in storytelling. It reminds him of Jimmy Durante, who used to joke, “Everybody wants to get into the act.” To learn more about our Build Better Writers program, email Jim to schedule a free, 30-minute conversation.
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