How to Edit Blockbuster Stories
Starling Lawrence, who died last month, leaves behind some tips that are useful to corporate communication managers
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What’s in Your 2026 Comms Budget?
3 ways to earn a bigger communications investment for next year
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How to Write Stories Frank Bruni Would Love
The New York Times opinion writer offers examples from a wide range of sources that demonstrate five basic writing techniques
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Somebody Should Tell John Stankey: Stop Talking About AT&T’s Culture
Memos and slogans don’t change corporate culture at the telecom or anywhere else
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Target Gets a New CEO as Opinions on Corporate Activism Shift
Consumers have dinged the retailer for its pullback on DEI. Their expectations are different for Target than other companies.
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Lessons on Editing from Toni Morrison
If there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that too
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Why the Gwyneth Paltrow Gambit Worked for Astronomer — And Won’t Work for You
Celebrities always draw a crowd, but it’s a rare crisis that can be handled with humor
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The Headline is Your Hook. Choose the Right Bait.
Clickbait that withholds facts or provokes emotions has different results on audiences
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5 ‘Must-Haves’ for an Effective Online Newsroom
Leave the press releases behind and engage your audiences with news, visuals and commentary
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Quiz: How Much Do You Know About Internal Communications?
Take our challenge on these eight “truths” about connecting with employees
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Leadership Internal Communications: What’s Missing?
5 ways to help good leaders become better storytellers
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What is News? And How Companies Can Stop Burying It
A new Pew Research study lends support for adopting brand journalism
