Our 10 Favorite Stories of 2022
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We covered a lot of ground this year, from ESG to DE&I, from writing to editing. And from Lou Grant to Sherlock Holmes.
By Jim Ylisela
Communicators may look back at 2022 as the Year of Return. Or the Year of Uncertainty. Or the year we tried to get back to normal only to discover that normal had moved without leaving a forwarding address.
Whatever was happening in your world, and what we learned by working with our clients, we tried to cover in our stories and newsletter. Culture. Diversity and inclusion. ESG. Change communications and managers. And the old standbys in any year: crisis, measurement and writing.
That’s a lot of territory, so picking our 10 favorites was a bit random. Go to our newsroom to see all of our stories from this year, and previous years.
Happy New Year! We’ll see you on the other side.
How to edit a story
The art (and science) of finding what’s not there but should be.
Jan. 10, 2022
By Jim Ylisela
Who cares about ESG? Who doesn’t?
Why communicators must make environmental, social and governance practices a regular part of their content mix.
Jan. 24, 2022
By Tom Corfman
Motivate your employees with conversational currency
Amplify your culture with real exchanges, delivered in a personal way.
Feb. 14, 2022
By Kristin Graham
How to respond to the backlash over diversity work
Use empathy to help bring along the people who feel excluded from your DEI efforts, says Deborah L. Johnson.
Feb. 21, 2022
By Kim Clark
What happens without crisis planning? A worse crisis
Recent headlines underscore the need to prep for the inevitable.
May 9, 2022
By Nick Lanyi
To make your case, find a Lenny Skutnik
One person’s compelling story is an underused tool by associations, trade groups or anyone else advocating for change.
June 27, 2022
By Nick Lanyi
Amid recession fears, help managers be strong communicators
Bolstering your internal communications is especially important now. Here are three ways to do it.
Aug. 15, 2022
By DeNesha Tellis
How do your comms stack up? Many ask, but few find out
Use these five steps to benchmark your communications, internal or external.
Sept. 19, 2022
By Julie Baron
When — and How — Your Company Should Take a Stand
Two well-known DE&I experts offer a framework for deciding which issues to address in a new book.
Sept. 26, 2022
By Janet M. Stovall and Kim Clark
Time to channel the spirit of Lou Grant
Demand these eight practices from your writers ― and yourself ― right after you figure out who Lou Grant is.
Oct. 4, 2022
By Jim Ylisela
How to turn numbers into compelling stories
Just add people, color and examples!
Nov. 7, 2022
By Tom Corfman
OK, that’s 11 stories, but who’s counting?
Jim Ylisela is the cofounder and senior consultant of Ragan Consulting Group. Jim and his team are already thinking about the challenges that will face communicators next year.
Schedule a call with Kristin Hart to learn how we can help you improve your communications effort with training, consulting and strategic counsel. Follow RCG on LinkedIn and subscribe to our weekly newsletter here.
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