8 Tips on Writing and Editing from Seinfeld and Friends
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.
3 Common Mistakes in Headlines and Ledes — and How to Avoid Them
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make
What Communicators Should Know About AI Image Generators
Artificial intelligence apps show promise, but pitfalls remain
Time to Build Your Brand Newsroom?
To get started, answer this time-honored list of reporter’s questions
The Customer is Always Right
What PR people can learn from a baseball great and sales experts about pitching stories
Got News? Report Directly to Your Audience
Companies increasingly turn to brand journalism as news outlets continue to struggle with declining revenue
Goodbye greenwashing?
Here’s what communicators need to know about a sweeping SEC plan to overhaul climate change reporting
How to Respond to the Backlash over Diversity Work
Use empathy to help bring along the people who feel excluded from your DEI efforts, says Deborah L. Johnson.
Want to Be a Better Communicator? Act Like a Reporter
All too often, the external communications team is the last to know. One solution is to change communicators’ mindsets
Why meaningful sustainability messaging is essential for long-term business success
Communications executives share their role in promoting ESG initiatives
Brand journalism, inside-out
If you want to be the best storyteller for your business, start internally.