Brand Journalism, Step by Step
You don’t have to remake your newsroom overnight. Start with one story.
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What’s a PR Person to Do if There’s No Objectivity in Journalism?
5 tips for dealing with a reporter pushing a point of view.
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7 Lessons for Communication Pros from Famous Writers
They may write great books, but these writers offer lessons anyone can use.
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Editor 1, ChatGPT 0
Humans are better than bots at asking questions and adding emotion to stories — for now
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The Regulations are Coming! The Regulations are Coming!
The SEC’s new climate-change rules will require more disclosure. That’s a good thing for communicators.
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5 Easy Pieces
Not enough writers? Add these ‘done in a day’ stories to your editorial mix
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8 Tips on Writing and Editing from Seinfeld and Friends
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.
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3 Common Mistakes in Headlines and Ledes — and How to Avoid Them
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make
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What Communicators Should Know About AI Image Generators
Artificial intelligence apps show promise, but pitfalls remain
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Time to Build Your Brand Newsroom?
To get started, answer this time-honored list of reporter’s questions
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The Customer is Always Right
What PR people can learn from a baseball great and sales experts about pitching stories
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What Bill Murray’s ‘Groundhog Day’ Can Teach Communicators
To be successful, communicators must develop sources of information within their organizations. The movie shows what that takes.
