3 Steps Toward Better Media Pitches
Give reporters what they need— and get out of your own way.
-
-
Tired of Being an Order-Taker? Become a News Editor
A more active role will turn your communications department into a news-breaker.
-
Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
-
Your Summer To-Do List is Long. Get at it Before AI Does
Big issues loom for communicators, including the state of their profession. Buckle up.
-
4 Lessons on Openers from 2023 Pulitzer Prize winners
What’s the purpose of the first sentence? To make sure you get to the second.
-
7 Takeaways for Brand Journalists
A sampling of great ideas from our Denver workshop.
-
Want To Be a Better Writer? Learn from Reporters
For PR people who want to improve their writing, start with journalism writing coach Roy Peter Clark’s new book, “Tell It Like It Is.”
-
Brand Journalism, Step by Step
You don’t have to remake your newsroom overnight. Start with one story.
-
What’s a PR Person to Do if There’s No Objectivity in Journalism?
5 tips for dealing with a reporter pushing a point of view.
-
7 Lessons for Communication Pros from Famous Writers
They may write great books, but these writers offer lessons anyone can use.
-
Editor 1, ChatGPT 0
Humans are better than bots at asking questions and adding emotion to stories — for now
-
The Regulations are Coming! The Regulations are Coming!
The SEC’s new climate-change rules will require more disclosure. That’s a good thing for communicators.
