Northwestern Football Scandal: Between a Rock and Hard News
In its handling of an independent investigation, the university confronted common, but crucial, crisis questions.
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Lessons for Communication Pros from Editor Robert Gottlieb
The legendary literary editor, who died last month, showed that good editing is more than rewriting copy.
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Where Confusions Collide? The Legal Risks of Chat GPT
Avoiding the legal pitfalls of Chat GPT requires close reading of the content.
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3 Steps Toward Better Media Pitches
Give reporters what they need— and get out of your own way.
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Tired of Being an Order-Taker? Become a News Editor
A more active role will turn your communications department into a news-breaker.
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Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
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Your Summer To-Do List is Long. Get at it Before AI Does
Big issues loom for communicators, including the state of their profession. Buckle up.
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4 Lessons on Openers from 2023 Pulitzer Prize winners
What’s the purpose of the first sentence? To make sure you get to the second.
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7 Takeaways for Brand Journalists
A sampling of great ideas from our Denver workshop.
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Want To Be a Better Writer? Learn from Reporters
For PR people who want to improve their writing, start with journalism writing coach Roy Peter Clark’s new book, “Tell It Like It Is.”
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Brand Journalism, Step by Step
You don’t have to remake your newsroom overnight. Start with one story.
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What’s a PR Person to Do if There’s No Objectivity in Journalism?
5 tips for dealing with a reporter pushing a point of view.
