Your Summer To-Do List is Long. Get at it Before AI Does
Big issues loom for communicators, including the state of their profession. Buckle up.
4 Lessons on Openers from 2023 Pulitzer Prize winners
What’s the purpose of the first sentence? To make sure you get to the second.
7 Takeaways for Brand Journalists
A sampling of great ideas from our Denver workshop.
Want To Be a Better Writer? Learn from Reporters
For PR people who want to improve their writing, start with journalism writing coach Roy Peter Clark’s new book, “Tell It Like It Is.”
Brand Journalism, Step by Step
You don’t have to remake your newsroom overnight. Start with one story.
What’s a PR Person to Do if There’s No Objectivity in Journalism?
5 tips for dealing with a reporter pushing a point of view.
7 Lessons for Communication Pros from Famous Writers
They may write great books, but these writers offer lessons anyone can use.
Editor 1, ChatGPT 0
Humans are better than bots at asking questions and adding emotion to stories — for now
The Regulations are Coming! The Regulations are Coming!
The SEC’s new climate-change rules will require more disclosure. That’s a good thing for communicators.
8 Tips on Writing and Editing from Seinfeld and Friends
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.
3 Common Mistakes in Headlines and Ledes — and How to Avoid Them
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make
Time to Build Your Brand Newsroom?
To get started, answer this time-honored list of reporter’s questions