Where Confusions Collide? The Legal Risks of Chat GPT
Avoiding the legal pitfalls of Chat GPT requires close reading of the content.
3 Steps Toward Better Media Pitches
Give reporters what they need— and get out of your own way.
Tired of Being an Order-Taker? Become a News Editor
A more active role will turn your communications department into a news-breaker.
Do You Have Some Explaining to Do?
Help your audience understand complex events. Here’s our step-by-step guide to writing better explainer stories.
Your Summer To-Do List is Long. Get at it Before AI Does
Big issues loom for communicators, including the state of their profession. Buckle up.
4 Lessons on Openers from 2023 Pulitzer Prize winners
What’s the purpose of the first sentence? To make sure you get to the second.
7 Takeaways for Brand Journalists
A sampling of great ideas from our Denver workshop.
Want To Be a Better Writer? Learn from Reporters
For PR people who want to improve their writing, start with journalism writing coach Roy Peter Clark’s new book, “Tell It Like It Is.”
Brand Journalism, Step by Step
You don’t have to remake your newsroom overnight. Start with one story.
What’s a PR Person to Do if There’s No Objectivity in Journalism?
5 tips for dealing with a reporter pushing a point of view.
7 Lessons for Communication Pros from Famous Writers
They may write great books, but these writers offer lessons anyone can use.
Editor 1, ChatGPT 0
Humans are better than bots at asking questions and adding emotion to stories — for now