‘Feedforward?’ Are You Kidding Me?
Dropping the word “feedback” reflects kid-glove treatment Gen Z and millennial communicators don’t want
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The valuable asset many PR teams don’t use
In-house experts can help shine the corporate image by providing knowledge and insight
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Want to write a good profile? Read the obits
Four reporting and writing tips from a magnificent tribute to the ‘Say Hey’ kid
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How to Talk to Gen Z: Listen First
7 tips on how to connect with Generation Z workers
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Writing Headlines: A Game of Skill—and Chance
Take our 3-question test and read our 7 tips for better headlines
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McDonald’s Fights Back Against the $18 Big Mac Meal
Fast-food giant serves up a press release/thought leadership combo
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How to Prevent Jargon Monoxide and Other Comms Lessons
Takeaways for communicators from the authors of ‘The Friction Project’
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History Lessons for Leaders—and All of Us
Doris Kearns Goodwin’s “An Unfinished Love Story,” reminds us that we need a little poetry in turbulent times
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How to Write a Memo Announcing Big Layoffs
7 tips for CEOs (No. 3: Don’t bury the lede)
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Writing lessons from 2024 Pulitzer Prize winners
How to write better ledes, explain complex concepts and choose key details
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How to Think Like a Storyteller
Six lessons from The Wall Street Journal
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Politics in the Workplace: No Talking?
Google’s CEO tries to zip the lips of employees
