The tech giant is an environmental leader, but its “Mother Nature” commercial relied more on marketing spin.

The Narnia author has a lot to teach communication professionals.

7 steps on your post-assessment to-do list.

Employees who aren’t behind a desk are more doubtful about their employers than other workers, Edelman finds.

Employees more than ever want to know what the company is doing.

Use the journalistic tools of reporting and storytelling to blunt backlash over your Environmental, Social and Governance .

Written portraits turn boring hiring announcements into insightful features.

Brand journalism showcases your expertise while delivering timely news to your many audiences.

Axios HQ’s email open rate study reveals a common mistake by number crunchers.

In its handling of an independent investigation, the university confronted common, but crucial, crisis questions.

The legendary literary editor, who died last month, showed that good editing is more than rewriting copy.