Whipping Post: Kim Mulkey Takes on a Newspaper
Was the LSU basketball coach sending a message to her team or The Washington Post?
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Revving Up Brand Engagement with AI
How companies are using personalization, audience behavior and virtual influencers to drive marketing
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Muddle in the Middle
Rise in manager layoffs demands more from communicators.
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The SEC Opens a Door. Communicators Should Step In
New climate change disclosure rules create a big opportunity for brand journalism. We’ve got 4 story ideas for you.
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How to Write a Good Feature Story
Sometimes you should go long. When you do, make sure you get it right
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How to Issue a Refund: Lessons from John Stankey of AT&T
His letter needed an editor, but the $5 credit changed the narrative after a big outage.
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How to Lift the Public’s Record Low Opinion of Executives’ Ethics
4 Tips for Communicators to Build Up the Reputations of the Bosses
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What Big Law Firms Should Do About Their Intranets
Internal sites are often neglected but can be a key to building connections
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Communications at GM’s Cruise: Not Just the Cars were Driverless
A new report on the October accident in San Francisco furnishes four lessons on crisis communications.
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12 Questions to Help Set Your AI Policy
Your organization is already using AI. Do you have guidelines to govern its use — and avoid disaster?
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How To Run Your Newsroom to Tell Better Stories
Planning stories, developing sources and managing approvals.
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Do You Have the Newsroom You Need?
Use our checklist to gear up for what promises to be a turbulent ’24.
