McDonald’s Fights Back Against the $18 Big Mac Meal
Fast-food giant serves up a press release/thought leadership combo
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How to Prevent Jargon Monoxide and Other Comms Lessons
Takeaways for communicators from the authors of ‘The Friction Project’
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How to Write a Memo Announcing Big Layoffs
7 tips for CEOs (No. 3: Don’t bury the lede)
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How to Think Like a Storyteller
Six lessons from The Wall Street Journal
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Politics in the Workplace: No Talking?
Google’s CEO tries to zip the lips of employees
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Why communicators should love data
5 tips for interpreting results in employee surveys
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Thinking Out Loud
8 quick tips to make your leaders stand out from the crowd
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Whipping Post: Kim Mulkey Takes on a Newspaper
Was the LSU basketball coach sending a message to her team or The Washington Post?
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Revving Up Brand Engagement with AI
How companies are using personalization, audience behavior and virtual influencers to drive marketing
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Muddle in the Middle
Rise in manager layoffs demands more from communicators.
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The SEC Opens a Door. Communicators Should Step In
New climate change disclosure rules create a big opportunity for brand journalism. We’ve got 4 story ideas for you.
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How to Write a Good Feature Story
Sometimes you should go long. When you do, make sure you get it right
