In 2023, organizational communicators were in it for the long run. Hellen Obiri as she crossed the finish line, winning the New York City Marathon on Nov. 5, 2023, nearly seven months after winning the 26.2-mile race in Boston. (Total Running Productions/Youtube)

It’s almost 2024. Do you know where 2023 went?

As we closed out 2022, we called it the Year of Uncertainty. Mark 2023 as the Year of Exhaustion.

ByJim Ylisela

Communications came back full steam this year, and then some, and we’ve all got the scars to show for it. Not to mention the sleep deprivation and emotional fatigue.

The hybrid work environment has left many employees wondering what happened to their culture. That prompted communicators to work even harder to show the company still had one.

The volatile nature of our politics and our profound social disagreements pushed many companies into taking a stand on those topics, even when their communicators didn’t have time to fully prepare them. More on that in ’24!

As if that wasn’t enough to fret over, along came artificial intelligence. AI began the year as a bit of a lark, quickly turned into a shiny object everyone had to have and has grown exponentially since then (it is, after all, AI). While communicators and their companies are tripping over one another to master it, fewer people are cautioning against it mastering us. More on that in the New Year.

From the Department of Be Careful What You Wish For, communicators are now front and center on most things, responsible, at least in part, for employee retention and recruitment, reputation, and how to get it all done better and faster.

Will 2024 be the Year of Something’s Got to Give? We’re about to find out, so get some rest. In the meantime, please enjoy our 10 favorite stories from this year.

5 Easy Pieces
By Jim Ylisela
Jan. 9, 2023

Editor 1, ChatGPT 0
By Jim Ylisela
Feb. 27, 2023

Is ‘No Comment!’ Your Best Defense?
By Tom Corfman
April 10, 2023

Brand Journalism, Step by Step
By Jim Ylisela
April 24, 2023

Lessons from the ‘Pity City’ Town Hall
By Julie Baron and Tom Corfman
May 8, 2023

3 Steps Toward Better Media Pitches
By Nick Lanyi
Jun 26, 2023

You’ve done your comms audit. Now what?
By Jim Ylisela
Sept. 10, 2023

Communicators: Time to Slow Down!
By Jim Ylisela
Oct. 16, 2023

What You Need to Know about Biden’s AI Order
By Tom Corfman
Nov. 13, 2023

What to say, when to say it—and when to shut up
By Jim Ylisela
Dec. 11, 2023

Jim Ylisela, the co-founder and senior partner of Ragan Consulting Group, is grateful to the clients who in 2024 trusted us to help them strengthen their communications.

Contact our client team to learn more about how we can help you with your communications. Follow RCG on LinkedIn and subscribe to our weekly newsletter here.

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