Media Relations & Public Affairs

How’s your relationship with media?

It’s the Relations part of Media Relations that matters most, and we don’t mean making nice with reporters and getting them to do glowing puff pieces about our executives. Media pitching and public affairs are a contact sport, even if it’s a friendly game of Who Knows Best.

Too many organizations still labor under the mistaken notion that media operate at two polar extremes: as your press agent or as a crusading muckraker determined to unveil your crimes against humanity. Neither are true, at least not often.

Think of all the room in between. There is where media relations thrives. Media organizations are hungry beasts that require constant feeding. And you have stories to tell: not self-serving fluff, or spin, but real stories that provide insight, expertise and thought leadership.

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