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1-9 of 285 results

  • Out With the Old and In with ― the Old
    By Jim Ylisela
    Technology is changing corporate communications, but storytelling still matters. Read our Top 10 stories of 2025 to get your juices flowing in the New Year.
    January 2, 2026
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  • How to Write a Good Ending
    By Jim Ylisela
    The beginning should draw readers into your story. The ending should keep them thinking about it.
    December 22, 2025
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  • M’m, m’m, Good? How Campbell’s took on the ‘3-D printer’ chicken claim
    By Tom Corfman
    6 thoughts on the food company’s handling of an executive’s recorded tirade
    December 15, 2025
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  • Don’t Take Our Word for It: Famous Authors’ Tips to Write Faster, Better
    By Tom Corfman
    Two new books from a Southern California writers’ conference offer a simple formula — push ahead with a draft, then rewrite
    December 8, 2025
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  • When Layoffs Can Be Seen on the Verizon
    By Tom Corfman
    The telecom’s new CEO signaled the big changes ahead, but fell short when it came time to deliver the message
    November 24, 2025
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  • How to Get Your Organization into the Daily News Mix
    By Jim Ylisela
    5 tips for newsjacking to keep your experts and leaders in front of the audience
    November 17, 2025
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  • Trump trashes Tylenol. Where’s the company’s CEO?
    By Tom Corfman
    Kenvue’s boss has kept his head down, raising questions about when executives should speak up in a crisis
    November 10, 2025
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  • 3 Big Questions Facing Communicators in 2026
    By Jim Ylisela
    Workplace culture is at a crossroads, from where we work and what we say about diversity to how we tell stories
    November 3, 2025
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  • More Companies See New Risks to Reputation from AI
    By Tom Corfman
    The Conference Board says disclosures of risks due to artificial intelligence have jumped fivefold since 2023
    October 27, 2025
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