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  • What You Don’t Say Can Hurt You

    By Tom Corfman
    7 ways to make stories shorter and stronger
    October 20, 2025
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  • Story Too Long? Here’s How to Trim It

    By Tom Corfman
    7 ways to make stories shorter and stronger
    October 13, 2025
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  • How to Ease Writer’s Block

    By Tom Corfman
    Turn off the phone? Write in longhand? Hide your notes? No single solution works for everyone, but here are 7 tips worth trying.
    October 6, 2025
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  • How to Edit Blockbuster Stories

    By Tom Corfman
    Starling Lawrence, who died last month, leaves behind some tips that are useful to corporate communication managers
    September 29, 2025
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  • What’s in Your 2026 Comms Budget?

    By Jim Ylisela
    3 ways to earn a bigger communications investment for next year
    September 20, 2025
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  • How to Write Stories Frank Bruni Would Love

    By Tom Corfman
    The New York Times opinion writer offers examples from a wide range of sources that demonstrate five basic writing techniques
    September 15, 2025
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  • I’ve Tried to Embrace AI. Here’s Why I Can’t Go All the Way.

    By Jim Ylisela
    Why artificial intelligence is a slippery slope for storytellers
    September 7, 2025
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  • Somebody Should Tell John Stankey: Stop Talking About AT&T’s Culture

    By Tom Corfman
    Memos and slogans don’t change corporate culture at the telecom or anywhere else
    September 1, 2025
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  • Target Gets a New CEO as Opinions on Corporate Activism Shift

    By Tom Corfman
    Consumers have dinged the retailer for its pullback on DEI. Their expectations are different for Target than other companies.
    August 25, 2025
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