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Our latest tips, analysis and insights
5 Barriers to Better Quotes ― and How to Leap Over Them
Use these techniques to get the best quotes from your interviews and make them worthy of the story you’re writing
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Is Writing Frightening? Stephen King Has Help
By Tom CorfmanThe horror storyteller’s memoir has writing tips for corporate communications teamsJanuary 13, 2025 -
Five Tips to Write Better Corporate Purpose Statements
By Tom CorfmanUnderstanding ‘why’ lifts employee productivity and lowers turnoverJanuary 6, 2025 -
Why Good Writing Should Be Your Focus in 2025
By Jim YliselaRead our Top 12 “how-to” stories to give you a jumpstart in the New YearDecember 23, 2024 -
Four random communication tips that demand to be told
By Tom CorfmanIdeas for organizational communicators, from showing enjoyment to structuring storiesDecember 16, 2024 -
Run the newsroom of the future starting …now
By Jim YliselaBetter storytelling, more earned media ― and no more press releasesDecember 9, 2024 -
Dear Spirit Customer, We’re Still Flying―into Chapter 11
By Tom CorfmanHow the low-cost airline carrier announced its corporate restructuringDecember 2, 2024 -
How to Make Your Writing Like a Flashlight
By Tom Corfman9 Lessons from The New Yorker staff writer John McPheeNovember 18, 2024 -
Hold the Onions: McDonald’s Response to the E. coli Outbreak
By Tom Corfman5 lessons for corporate communicators when facing their next crisisNovember 11, 2024 -
3 Tips on Starting Your Stories to Captivate Readers
By Tom CorfmanLessons on ledes and opening anecdotes from the 2024 Gerald Loeb AwardsNovember 4, 2024
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