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  • For Employees It’s a Big Chunk of Change

    By Tom Corfman
    7 tips on crisis communications from a media-savvy lawyer
    February 16, 2026
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  • Think Lawyers and PR People Don’t Mix? Here’s the Recipe.

    By Tom Corfman
    7 tips on crisis communications from a media-savvy lawyer
    February 8, 2026
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  • What Should Leaders Say About ‘Noise’ Outside the Company?

    By Tom Corfman
    Employees don’t ignore media reports and rumors. Better to address them.
    February 2, 2026
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  • How to Make the Case for Brand Journalism

    By Tom Corfman
    Recent surveys support replacing the same-old public relations with a different approach
    January 26, 2026
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  • New Year’s Resolutions for the Boss

    By Jim Ylisela
    6 ways to help leaders communicate better with employees
    January 19, 2026
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  • Want a Better Podcast? Find Nerdy Guests and Translate.

    By Tom Corfman
    We have 8 tips to plan and produce brand podcasts that will draw audiences
    January 12, 2026
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  • Out With the Old and In with ― the Old

    By Jim Ylisela
    Technology is changing corporate communications, but storytelling still matters. Read our Top 10 stories of 2025 to get your juices flowing in the New Year.
    January 2, 2026
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  • How to Write a Good Ending

    By Jim Ylisela
    The beginning should draw readers into your story. The ending should keep them thinking about it.
    December 22, 2025
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  • M’m, m’m, Good? How Campbell’s took on the ‘3-D printer’ chicken claim

    By Tom Corfman
    6 thoughts on the food company’s handling of an executive’s recorded tirade
    December 15, 2025
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