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How to Write Stories Frank Bruni Would Love
The New York Times opinion writer offers examples from a wide range of sources that demonstrate five basic writing techniques
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I’ve Tried to Embrace AI. Here’s Why I Can’t Go All the Way.
By Jim YliselaWhy artificial intelligence is a slippery slope for storytellersSeptember 7, 2025 -
Somebody Should Tell John Stankey: Stop Talking About AT&T’s Culture
By Tom CorfmanMemos and slogans don’t change corporate culture at the telecom or anywhere elseSeptember 1, 2025 -
Target Gets a New CEO as Opinions on Corporate Activism Shift
By Tom CorfmanConsumers have dinged the retailer for its pullback on DEI. Their expectations are different for Target than other companies.August 25, 2025 -
Lessons on Editing from Toni Morrison
By Tom CorfmanIf there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that tooAugust 18, 2025 -
Why the Gwyneth Paltrow Gambit Worked for Astronomer — And Won’t Work for You
By Tom CorfmanCelebrities always draw a crowd, but it’s a rare crisis that can be handled with humorAugust 11, 2025 -
The Headline is Your Hook. Choose the Right Bait.
By Tom CorfmanClickbait that withholds facts or provokes emotions has different results on audiencesAugust 3, 2025 -
Should You Use Bullet-Point Story Summaries? And How?
By Tom CorfmanCommunicators, think twice before copying journalism’s latest trendJuly 28, 2025 -
5 ‘Must-Haves’ for an Effective Online Newsroom
By Jim YliselaLeave the press releases behind and engage your audiences with news, visuals and commentaryJuly 21, 2025 -
How to Make Writing More Fun
By Tom CorfmanWe have six tips to make the creative process a little more enjoyableJuly 14, 2025
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