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New York Times Reporters Talk About Seeking Comment
A Q&A about the effort and ethics of contacting the subjects of stories provides lessons for public relations people
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Listen Up, Office Frogs! Don’t Make Me Climb the Decision Tree
By Jim YliselaFor the latest and worst business buzzwords, we turn (naturally) to AI. Time to level-set our workslop!March 9, 2026 -
How to Write Press Releases Announcing a New CEO
By Tom CorfmanCompanies are changing chief executives at a record clip. Communication teams must step up with more than clichés and canned quotes.March 2, 2026 -
Internal Comms on ICE?
By Jim YliselaWhen it comes to talking about immigration raids, many companies are playing it safe. But employees are pushing for more.February 22, 2026 -
For Employees It’s a Big Chunk of Change
By Tom Corfman7 tips on crisis communications from a media-savvy lawyerFebruary 16, 2026 -
Think Lawyers and PR People Don’t Mix? Here’s the Recipe.
By Tom Corfman7 tips on crisis communications from a media-savvy lawyerFebruary 8, 2026 -
What Should Leaders Say About ‘Noise’ Outside the Company?
By Tom CorfmanEmployees don’t ignore media reports and rumors. Better to address them.February 2, 2026 -
How to Make the Case for Brand Journalism
By Tom CorfmanRecent surveys support replacing the same-old public relations with a different approachJanuary 26, 2026 -
New Year’s Resolutions for the Boss
By Jim Ylisela6 ways to help leaders communicate better with employeesJanuary 19, 2026 -
Want a Better Podcast? Find Nerdy Guests and Translate.
By Tom CorfmanWe have 8 tips to plan and produce brand podcasts that will draw audiencesJanuary 12, 2026
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