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Our latest tips, analysis and insights
Target Gets a New CEO as Opinions on Corporate Activism Shift
Consumers have dinged the retailer for its pullback on DEI. Their expectations are different for Target than other companies.
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Lessons on Editing from Toni Morrison
By Tom CorfmanIf there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that tooAugust 18, 2025 -
Why the Gwyneth Paltrow Gambit Worked for Astronomer — And Won’t Work for You
By Tom CorfmanCelebrities always draw a crowd, but it’s a rare crisis that can be handled with humorAugust 11, 2025 -
The Headline is Your Hook. Choose the Right Bait.
By Tom CorfmanClickbait that withholds facts or provokes emotions has different results on audiencesAugust 3, 2025 -
Should You Use Bullet-Point Story Summaries? And How?
By Tom CorfmanCommunicators, think twice before copying journalism’s latest trendJuly 28, 2025 -
5 ‘Must-Haves’ for an Effective Online Newsroom
By Jim YliselaLeave the press releases behind and engage your audiences with news, visuals and commentaryJuly 21, 2025 -
How to Make Writing More Fun
By Tom CorfmanWe have six tips to make the creative process a little more enjoyableJuly 14, 2025 -
Quiz: How Much Do You Know About Internal Communications?
By Jim YliselaTake our challenge on these eight “truths” about connecting with employeesJuly 7, 2025 -
How to Get Reporters’ Attention Without Press Releases
By Tom CorfmanStrong reporting and creative storytelling attract everyone ― especially the news mediaJune 30, 2025 -
How to Reset Your Sustainability Strategy
By Tom Corfman5 tips to refocus your communications amid the partisan divide about climate changeJune 23, 2025
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