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How to Write a Good Ending
The beginning should draw readers into your story. The ending should keep them thinking about it.
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M’m, m’m, Good? How Campbell’s took on the ‘3-D printer’ chicken claim
By Tom Corfman6 thoughts on the food company’s handling of an executive’s recorded tiradeDecember 15, 2025 -
Don’t Take Our Word for It: Famous Authors’ Tips to Write Faster, Better
By Tom CorfmanTwo new books from a Southern California writers’ conference offer a simple formula — push ahead with a draft, then rewriteDecember 8, 2025 -
When Layoffs Can Be Seen on the Verizon
By Tom CorfmanThe telecom’s new CEO signaled the big changes ahead, but fell short when it came time to deliver the messageNovember 24, 2025 -
How to Get Your Organization into the Daily News Mix
By Jim Ylisela5 tips for newsjacking to keep your experts and leaders in front of the audienceNovember 17, 2025 -
Trump trashes Tylenol. Where’s the company’s CEO?
By Tom CorfmanKenvue’s boss has kept his head down, raising questions about when executives should speak up in a crisisNovember 10, 2025 -
3 Big Questions Facing Communicators in 2026
By Jim YliselaWorkplace culture is at a crossroads, from where we work and what we say about diversity to how we tell storiesNovember 3, 2025 -
More Companies See New Risks to Reputation from AI
By Tom CorfmanThe Conference Board says disclosures of risks due to artificial intelligence have jumped fivefold since 2023October 27, 2025 -
What You Don’t Say Can Hurt You
By Tom CorfmanWhen Verizon replaced its CEO, it left a crucial question hanging. The news media jumped inOctober 20, 2025 -
Story Too Long? Here’s How to Trim It
By Tom Corfman7 ways to make stories shorter and strongerOctober 13, 2025
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