How to edit a story
The art (and science) of finding what’s not there but should be
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5 films to help you think like a journalist
Tips on reporting and writing from Woodward, “60 Minutes” – and Ron Burgundy
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Answering 3 common questions on gender-neutral pronouns
A DE&I expert offers insights on how to avoid misgendering colleagues and acquaintances, along with best practices for more inclusive workplace communication
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5 ways to draw out even the most reserved sources
Follow this guidance to make even shyest subjects shine—and freely share colorful quotes
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Want to Be a Better Communicator? Act Like a Reporter
All too often, the external communications team is the last to know. One solution is to change communicators’ mindsets
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Why meaningful sustainability messaging is essential for long-term business success
Communications executives share their role in promoting ESG initiatives
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Brand journalism, inside-out
If you want to be the best storyteller for your business, start internally.
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What journalists want from PR people
Credible sources and pitches emailed early in the week, according to a new Muck Rack report
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The “next normal” for managers: How to prepare
Right now, clarity is king. Prioritize robust, consistent communication, and take time to tailor and target pieces for your specific employees
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Brand journalism metrics surge during pandemic
Digital platforms across industries draw big audiences with reliable news, analysis and commentary
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Tips and tricks for shooting, editing and producing videos from home
Some easy ways to ensure your home-produced videos are polished—from lighting and framing to preparation and length
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Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling
As this strain of coronavirus disrupts business and everyday living, organizations’ newsrooms are providing vital information to their targeted audiences. Here’s what you need to know.
