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  • Do They Open It? Read it? 9 Tips for Employee Newsletters

    By Tom Corfman
    Aim to make each edition something people talk about
    March 23, 2026
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  • New York Times Reporters Talk About Seeking Comment

    By Tom Corfman
    A Q&A about the effort and ethics of contacting the subjects of stories provides lessons for public relations people
    March 16, 2026
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  • Listen Up, Office Frogs! Don’t Make Me Climb the Decision Tree

    By Jim Ylisela
    For the latest and worst business buzzwords, we turn (naturally) to AI. Time to level-set our workslop!
    March 9, 2026
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  • How to Write Press Releases Announcing a New CEO

    By Tom Corfman
    Companies are changing chief executives at a record clip. Communication teams must step up with more than clichés and canned quotes.
    March 2, 2026
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  • Internal Comms on ICE?

    By Jim Ylisela
    When it comes to talking about immigration raids, many companies are playing it safe. But employees are pushing for more.
    February 22, 2026
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  • For Employees It’s a Big Chunk of Change

    By Tom Corfman
    7 tips on crisis communications from a media-savvy lawyer
    February 16, 2026
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  • Think Lawyers and PR People Don’t Mix? Here’s the Recipe.

    By Tom Corfman
    7 tips on crisis communications from a media-savvy lawyer
    February 8, 2026
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  • What Should Leaders Say About ‘Noise’ Outside the Company?

    By Tom Corfman
    Employees don’t ignore media reports and rumors. Better to address them.
    February 2, 2026
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  • How to Make the Case for Brand Journalism

    By Tom Corfman
    Recent surveys support replacing the same-old public relations with a different approach
    January 26, 2026
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