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1-9 of 272 results

  • How to Edit Blockbuster Stories
    By Tom Corfman
    Starling Lawrence, who died last month, leaves behind some tips that are useful to corporate communication managers
    September 29, 2025
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  • What’s in Your 2026 Comms Budget?
    By Jim Ylisela
    3 ways to earn a bigger communications investment for next year
    September 20, 2025
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  • How to Write Stories Frank Bruni Would Love
    By Tom Corfman
    The New York Times opinion writer offers examples from a wide range of sources that demonstrate five basic writing techniques
    September 15, 2025
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  • I’ve Tried to Embrace AI. Here’s Why I Can’t Go All the Way.
    By Jim Ylisela
    Why artificial intelligence is a slippery slope for storytellers
    September 7, 2025
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  • Somebody Should Tell John Stankey: Stop Talking About AT&T’s Culture
    By Tom Corfman
    Memos and slogans don’t change corporate culture at the telecom or anywhere else
    September 1, 2025
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  • Target Gets a New CEO as Opinions on Corporate Activism Shift
    By Tom Corfman
    Consumers have dinged the retailer for its pullback on DEI. Their expectations are different for Target than other companies.
    August 25, 2025
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  • Lessons on Editing from Toni Morrison
    By Tom Corfman
    If there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that too
    August 18, 2025
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  • Why the Gwyneth Paltrow Gambit Worked for Astronomer — And Won’t Work for You
    By Tom Corfman
    Celebrities always draw a crowd, but it’s a rare crisis that can be handled with humor
    August 11, 2025
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  • The Headline is Your Hook. Choose the Right Bait.
    By Tom Corfman
    Clickbait that withholds facts or provokes emotions has different results on audiences
    August 3, 2025
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