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When Layoffs Can Be Seen on the Verizon
The telecom’s new CEO signaled the big changes ahead, but fell short when it came time to deliver the message
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How to Get Your Organization into the Daily News Mix
By Jim Ylisela5 tips for newsjacking to keep your experts and leaders in front of the audienceNovember 17, 2025 -
Trump trashes Tylenol. Where’s the company’s CEO?
By Tom CorfmanKenvue’s boss has kept his head down, raising questions about when executives should speak up in a crisisNovember 10, 2025 -
3 Big Questions Facing Communicators in 2026
By Jim YliselaWorkplace culture is at a crossroads, from where we work and what we say about diversity to how we tell storiesNovember 3, 2025 -
More Companies See New Risks to Reputation from AI
By Tom CorfmanThe Conference Board says disclosures of risks due to artificial intelligence have jumped fivefold since 2023October 27, 2025 -
What You Don’t Say Can Hurt You
By Tom CorfmanWhen Verizon replaced its CEO, it left a crucial question hanging. The news media jumped inOctober 20, 2025 -
Story Too Long? Here’s How to Trim It
By Tom Corfman7 ways to make stories shorter and strongerOctober 13, 2025 -
How to Ease Writer’s Block
By Tom CorfmanTurn off the phone? Write in longhand? Hide your notes? No single solution works for everyone, but here are 7 tips worth trying.October 6, 2025 -
How to Edit Blockbuster Stories
By Tom CorfmanStarling Lawrence, who died last month, leaves behind some tips that are useful to corporate communication managersSeptember 29, 2025 -
What’s in Your 2026 Comms Budget?
By Jim Ylisela3 ways to earn a bigger communications investment for next yearSeptember 20, 2025
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