Build Better Writers

Want to cut through content clutter? Be a better writer.

How?

Training. Practice. And a good editor.

LET’S TELL YOUR STORY

Want to cut through the clutter of content?

Every writer needs an editor.

We can help. The Build Better Writers program helps your team:

Be better reporters and find the best stories.
Transform complex data into compelling narratives.
Tell more engaging stories faster.

And you’ll spend less time editing.

Our editors help writers identify what’s not there but should be. We’ll show them how to organize their copy to keep the story moving. And we’ll help them choose between the good detail a story needs and the unnecessary information that just slows it down. We don’t just copyedit. We help writers write better.

Build Better Writers looks like this

Planning and customization

Our editors review your existing content, identify your audiences and discuss your team’s needs and goals.

Team training

We build skills for newbies and provide a refresher for veterans through custom group workshops (in-person or virtually). Topics include storytelling, brand journalism, media pitching, ESG storytelling, good writing from data, and more.

Virtual editor & coaching

We work one-on-one with your writers to identify the best stories, provide advice on reporting, and edit first and last drafts.

Content capstone session

After the virtual editor and coaching, we bring the team back together to showcase improvements, reinforce the principles of good writing and hone self-editing skills.