Tell your own story

Break your own news. Showcase your expertise. Enhance your reputation. Go direct to customers, media, employees and your industry with credible and creative storytelling.

We call that brand journalism.

LET’S TELL YOUR STORY

Brand Journalism will help you

Publish better content
Promote your experts and thought leaders
Extend your reach to more audiences
Get more out of your social media channels
Grow your earned media
Attract talent

DOWNLOAD OUR BRAND JOURNALISM GUIDE

What do an airport, a university, a cancer center and a bank have in common?

They’re telling great stories on dynamic news sites.

Here are a few examples of our client work:

We’ve worked with dozens of organizations that want to change the way they tell stories and reach their many audiences. Our brand journalism formula for success: real stories, posted frequently on a vibrant online newsroom, with an e-newsletter to deliver the headlines and a strong social media presence to spread the word.

The Statement,
BOK financial, Tulsa

The BOK Financial news team publishes timely news and features on the Financial markets for their customers, including young families, small business owners, wealthy investors and retirees.

See The Statement

RED, Metropolitan State University, Denver

RED covers the MSU Denver campus and the city it calls home. Education stories, trends and the local arts scene, RED combines solid reporting and writing with great video and
photography.

See the RED

Endeavor, Moffitt Cancer Center, Tampa

Like Moffitt itself, the Endeavor news team covers cancer treatment and research, from hard news on the latest breakthroughs to explainers that take the fear out of a cancer diagnosis.

See the Endeavor

Our Methodology

Assessment

We dive in by benchmarking your content, online newsroom, media pitches and editorial structure against best practices and standards in brand journalism.

Training and Coaching

We’ll hold an interactive workshop with your team to turn your current copy into brand journalism stories, and we’ll provide virtual editing and coaching throughout the process.

Editorial structure

We’ll help you restructure your news operation and streamline your editorial process for how content is planned, created, reviewed and delivered. We’ll assign roles and responsibilities.